The power of Creativity and creative thinking can be used to magically find new ideas and solutions to any challenge. Creativity will put you on the path to success. Ideas Fountain gushes with stimulating examples. Access specialist advice, guidance, information, creativity toolkits and much more! Your introduction to creativity starts here with what is creativity and why do we need it, and ten key steps to creativity.

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Introduction to Creativity


What is Creativity and why do we need it?


Creativity is the process of generating new ideas, or finding new solutions to challenges. With a high level of creativity there are no problems, all problems are challenges, and challenges lead to opportunities. Opportunities are the pathway to success.


Creativity Steps: 1


The first step to creativity requires you to clearly identify the brief, or challenge. Determine the objectives, the context, resources and constraints. Question and clarify these. Determine the reasons behind the brief.


Creativity Steps: 2


Build knowledge - sift through lots of related (and slightly related) knowledge and compile.


Creativity Steps: 3


Brainstorm - rapidly generate and collate all ideas without evaluating them. And have fun - be outrageous.


Creativity Steps: 4


Consider analogies from related and non-related topics.


Creativity Steps: 5


Evaluate ideas. Record what aspects of ideas are good and what aspects appear irrelevant or are not feasible because of constraints. Keep all ideas, but prioritise on grounds of relevance and feasibility.


Creativity Steps: 6


Mix and match parts of ideas and synthesise new ideas from the ideas identified in the other steps.


Creativity Steps: 7


Manipulate ideas - change the parameters, attributes, assumptions... (selur eht kaerb dna)


Creativity Steps: 8


Look at ideas from other perspectives and in other contexts. Perhaps an idea would be good for a related activity or in a different context.


Creativity Steps: 9


Think about the challenge then forget about it for a while. A few days later when you are relaxed and free from interruptions have another go at the challenge. Repeat this process to build upon previous ideas.


Creativity Steps: 10


Ask other people for their views, including those outside the context of your working environment. Other perspectives can be quite revealing and helpful.


Creativity Steps and Beyond


Oh and in point seven, it said: and break the rules!

Now ask yourself the following questions about the above steps:

  1. Are they the only steps to creativity?
  2. How could they be improved?
  3. Are they in the right order?
  4. What happens to ideas that fail the evaluation?

For answers to these questions and much more subscribe to the Creativity services.


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Contents of this Page

What is Creativity and why do we need it?

Creativity Steps: 1

Creativity Steps: 2

Creativity Steps: 3

Creativity Steps: 4

Creativity Steps: 5

Creativity Steps: 6

Creativity Steps: 7

Creativity Steps: 8

Creativity Steps: 9

Creativity Steps: 10

Creativity Steps and Beyond

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