Marketing for Success

Challengers offers a number of courses that can help you in your marketing of your company and products.

An Introduction to Marketing

A course to introduce the marketing function and marketing theories. It breaks down the subject into key elements and appliesthem with working examples, givingthe individual a practical understanding of the importance of the marketing function.

Key elements include:
    Marketing Strategies
    Market Research
    Pricing Strategies
    Analysing Competitors
    Principles of Selling
    Market Segments

Marketing and External Relations

Every customer contact must promote a good image of both the product and/or service and the organisation that promotes them. The aim of the course is to develop specific marketing skills and knowledge for those whose job involves frequent customer contact.

Key elements include:
    Building Customer Loyalty
    Sales Promotions
    Press Releases
    Public Relations
    Building Partnerships
    Quality and Excellence

Market Research for Small Businesses

It is crucial to ensure that new products or services provided by businesses are targeted at the right market and that they fully meet the customer's need. This course outlines in detail the steps which need to be taken by small and startup businesses in order to bring new products or services to a market.

Key elements include:
    Types of Research
    Defining Research Objectives
    Getting, analysing and using information
    Sampling
    Estimating Market Potential
    Factors influencing Customer Behaviour