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If you have not come across the terms 'edutainment' or 'infotainment' before then the chances are that you have missed a vast range of research spanning the past 15 years or so. This is not that surprising, as the practical application of the research have been difficult to realise and the Press have been struggling to explain them adequately.

However, by understanding the name itself you are probably as up to date as any in the field!

Edutainment is fast becoming the only practical way of catching-up on all the things we should know but don't! Just click over this EdutainmentWorld site to gather a good understanding of the basics of how education and entertainment have been combined to form a new edutainment paradigm for business to utilize and benefit from.

All the best, it's an exciting journey!