How we can help increase your sales leads:
| Home | Writing
effective press releases...
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To be effective, a press release should
quickly show editors that it is relevant to their
publication, should be in a suitable style and
interesting to readers. The style of writing is different
from other promotional literature, such as brochures or
advertisements. As well as meeting basic, but often overlooked, requirements such as double line spacing, for maximum effectiveness releases need to be written with the style and format expected by editors. We will use our experience to produce expertly written releases that will give your products or services wide exposure across a broad range of publications. |
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| Identifying target publications... | Having produced a well-written press release the next step is to send it to all the relevant publications. These may range from general interest magazines and newspapers to trade magazines and technical journals. We can draw up and mail lists of target publications tailored to your markets. Targeting a wide range of publications can bring to light prospective customers from unexpected sources. Longer applications stories or feature articles can be placed with individual publications. | ||
| Advance notice of special issues... | Don't be left out when a special issue on your market is being published. Let us keep you informed of forthcoming features and make sure your copy is written in time for inclusion.. | ||
| Technical documentation... | As well as material for publication in the press we can write case studies, brochures or reports for your promotional literature. We can also produce newsletters, which are an effective means of communicating with current and prospective customers. | ||
For further information contact Stephen Bailey at:
antimony communications 5 Chestnut Way Godalming Surrey GU7 1TN UK
Tel: +44 (0) 1483 416807 Fax: +44 (0) 1483 861754 Email: info@antimony.co.uk
