The
Project
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Before
we start........
Your Job as a client :
Most
clients enjoy being involved in every stage of the project, however
some prefer me to deal with everything, leaving them free to conduct
their business. But you will need to put some time and effort
in too.
To make sure you get the site you want and it comes in on budget
- it is best if you are there every step of the way. Your job
as a client is to make decisions and stick by them
When
do we meet ?
It is preferable to meet with the client at least 3 times during
project; for the initial discussions, the first review and the
hand-over. I will usually visit the client on site. Other discussions
can often be via email/telephone. If locality prevents a face-to-face
meeting, it is possible to do the project....after all, we are
in the age of electronic business.
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The Project Structure
I
may not have used the latest jargon of the web design world, but
these good 'old-fashioned' project terms still work a treat !
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- Analysis & Design

The
Basics : what is the point of your site, what are your goals,
who are you and who's your audience, how will your audience view
the page & what kind of technologies do you want to/can we
use ? We need to ensure your web site visitors can access, view
and navigate the site with minimum fuss.
The 'Look & Feel': what sort of sites do you like,
what type of sites do your competitors have, is there current
business literature, is there a corporate image, do you already
have a design in mind ? I can talk through any rough ideas you
may have and sketch up some initial designs for your review. Any
graphics should make the site pleasant to flick through and should
aid the visitor in his search for the required information. A
balance must be made between desired graphic images and download
times. As long as we aim for something unique to your business
enterprise, something that suits you and the image you wish to
portray, we will get a good site.
The Domain Name : It is best to get your domain name sorted
prior to project commencement, as it is likely it will need to
be incorporated into the design of the site. I can step you through
this process, if you are unsure.
What do you want to say ? what sort of text and additional
pictures need to be included, an introduction to yourself and
your business, what type of service/product do you provide, contact
pages, technical pages, links to other sites, quick access to
information versus entertainment ?
It will be an easier process if you have portions of
the planning and writing done ahead of time and are open to design
suggestions.
- Development

The Analysis & Design section
above will provide the required layout of the homepage /first
page, plus a storyboard (paper 'map') of the complete site on
which to base imminent developments.
The client will receive temporary on-line access to his development
site; this will be used for reviewing and testing development
stages as they occur. You will need to confirm that the on-line
design is as expected and you will get the chance to choose exact
colours, buttons, title styles etc to fit in with your rough paper
design. There will also be subtle choices and decisions to make
at this stage, particularly with regard to such issues as image
size/quality and performance/speed.
Final stages will cover inclusion of the 'keywords' required in
the code to ensure your site has a good chance of being found
by 'those surfers' who don't already know your web address.
- Testing

The complete site will be optimized for presentation on mainstream
operating platforms. It will be tested on Netscape and Internet
Explorer and on different monitors, with different resolutions.
I have access to a small band of 'testers' who will navigate the
complete site, providing feedback on such things as general download
times and ease of navigation.
It is now that your web hosting arrangements need to be finalized.
I can give you advice in this area and talk you through the steps
if necessary, but I believe it is important for you to be in control
of your own web space. You will need to be able to maintain/alter
those arrangements over the years yourself.
- Hand-over
Don't
promote your site before its actually live. Plan on a "soft
launch", in which your site goes live without any fanfare
whatsoever, giving you time for a final dress-rehearsal round
of user testing. Ask your family and friends to use the site and
give feedback on its 'readability'.
I expect part payment for the project, as soon as we load to your
domain name.
Following a short time of user testing and any rework (which may
need to be costed separately), the project will be deemed complete
and outstanding payments will be due. I will then provide you
with the source files for your web site, plus documentation.
It is now that you need to register with search engines and directories,
if you wish. Again, this will help ensure your site has a good
chance of being found by potential customers who don't already
know your web address. Your own business contacts will be an excellent
source of advice in this area.
- Maintenance
You
should review your site regularly (at least yearly) to ensure
it doesn't become a 'dinosaur' on the web. Subsequent updates
to the site aren't part of the initial contract and will need
to be negotiated separately (with myself, another web design company
or you could just learn to do it yourself !). I avidly encourage
site updates, as neither of us want a site that we're not happy
with, so I keep the cost to you to a minimum.
A
word of caution.
The World Wide Web is a fantastic place; it has experienced phenomenal
growth over the last decade, but much of its growth has been almost
'wild'. As such there are many anomalies/problems/limitations
that web designers have to work with. You can't always have everything
you desire, sometimes choices and trade-offs do need to be made.
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