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Cambridge Management Group

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Entrepreneurial management practitioners, advisors and educators

John Bates - profile.

1. Conducted a strategic analysis of a company in the chemical industry. Developed a new marketing strategy and a change-management programme for the company. Designed and implemented a company wide training programme to support the strategy.
2. Researched and edited material for the web site 'Trading Cultural Heritage Assets' for the European Commission.
3. Designed a management development programme for a company in the media industry. Developed company- and industry-specific case studies to support the programme. Delivered 16 days of residential teaching and project support.
4. Researched and wrote a report on training for IT skills in the cultural heritage sector for the UK Cabinet Office 'Technology Foresight' programme.
5. Researched and delivered a presentation on the 'Strategic implications of trends in the PC market' at PC Direct conference.
6. Researched and presented paper on 'Value Chain Analysis of Cultural Heritage CD-ROM publishing' at ICHIM conference Paris.
7. Developed a 'Guide to the UK Media Industry' and supporting case study for use by the Periodical Publishing Association's Training Council. Delivered 6 days on-site teaching to SME's in the sector, as part of the Department of Trade and Industry 'Sector Challenge Initiative'.

 Wendy Sudbury - profile

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