In response to my previous post “A Day in Tony’s Dungeon”, an anonymous responder left the following post, which highlights the issue that deserves urgent serious thought:
Some key questions:
1. How many members recruited by Organising Unit in last 3 years? A
2. How many of these are still retained in membership after 12 months? B
3. How many organisers employed to produce this result? C
4. Annual employment cost of an Organiser (including backpay)? D
5. Annual UNITE membership subscription E
And now some sums:
BxE = Subscription income over 12 months
CxD = Cost of recruitment
If CxD >> BxE = PROBLEM
Figure A is not really relevant, although it is constantly quoted. A temporary and seasonal workforce has high recruitment costs – just processing the application forms, for example, high churn and high maintenance costs – lots of individual issues initially. It may be the case that before these can be converted into collective issues, the workforce has moved on.
A constructive proposal:
• Allocate a team of Organisers to each cluster of Regional Officers, and allow 60% of their time to be used in the Regional setting, with 40% devoted to national campaigns.
• Forget the daily phone calls from the RCOs to each Regional Officer – what a waste of time, and use the time freed up to support the teams created
• Monthly team meetings, 2 hours max, with reports from Officers and Organisers on industrial relations and organising issues
• Find something useful for the RCOs to do, as the post is unnecessary in a team working , mutually supportive environment, as working for the union is not like working in car factory or a pie factory, or a warehouse.
This is an interesting and refreshing scientific approach to answering the question ‘how do we build sustainable workplace organisation?’ This, after all, is the only real question which matters. We can recruit as many as we like but the key to growth has to be an effective workplace organisation so that members can win and, crucially, hold onto the gains they make. To me, that is the only way we will grow. Simply recruiting and moving on only creates transient membership.
When I started as a full-time officer an old hand said to me ‘it’s the shop stewards, it’s always the shop stewards that are the key’. I’ve always found that to be an invaluable piece of advice that works in many ways. This colleague wasn’t an organising zealot, but though his long experience had put his finger on the key principles of organising – sustainable organisation and members’ self-activity.
The objective of what I will call Real Organising should be:
- training our reps to undertand their role and buld their confidence;
- facilitating and encouraging our reps to recuit their fellow workers;
- identifying our members’ concerns and facilitating our reps’ organisation around those issues, thereby creating a ‘virtuous circle’ of activity and growth
This is a different emphasis to the recruitment-only approaches that currently stand in for organising. Supporting reps and members in workplaces has been wrongly labelled ‘the servicing model’ by some, but these activities are crucial if we are to grow and are integral to successful Real Organising.
Organisers should be recruiting and supporting reps in the workplace (whether they are single-union agreements, large or small sites), then, only when the ‘virtuous circle’ of activity and growth has been achieved, move on to the next project. Organisers should be working with officers and inegrated into the local teams, not in a silo cut off from the rest of the union’s work, and working towards these aims.
It’s not getting them to sign on the dotted line that’s important, it’s getting them active.

