Gary
Lineker stars in
Walker's Salt & Shake Television Commercial
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Walkers
News Big Shake-up for the Famous Salt & Shake!
The most famous
sachet in the world is coming back in style with a massive rebirth
of the new and improved Salt & Shake crisps. Salt & Shake Best
Ever will be updated in new packaging with Walkers branding instead
of the original Smiths and the unique blue sachet of salt inside
every pack. The great Salt & Shake launch will be headed up by
the ‘face’ of Walkers, Gary Lineker, in a nostalgic and sentimental
TV ad taking us down Memory Lane. The ad, filmed in Halifax, West
Yorkshire, features Gary as a young boy stealing his friend’s
crisps and cycling up a steep cobbled hill, shaking up his packets
of Salt & Shake in the front basket of his trendy Chopper bike.
He is then seen years later – as the grown-up Gary - hurtling
out of control down the same cobbled street still on his Chopper
bike and making off with his precious supply of crisps! Salt &
Shake made its first appearance over 50 years ago but will still
be instantly recognisable in the distinctive blue and white packaging
that made it famous in the first place. The packet carries the
well-known Walkers brand but also recognises the brand’s strong
heritage by acknowledging Originally Smiths on pack and adding
Best Ever. The accompanying music is Jerry Lee Lewis’s classic
rock ‘n’ roll track Whole Lotta Shakin’ Going on! Gary Lineker,
the face of Walkers, said: ‘They say that once you have learnt
to ride a bike - you never forget. Well, I did forget just how
painful Chopper Bikes are to ride! A very wet and cold day, in
Halifax, cycling up and down a cobbled hill – the things I do
in the name of crisps!’ Denise Barrett, Brand Manager for Walkers
Crisps and Salt & Shake, said: ‘Walkers Salt & Shake is one of
the most established crisp brands in the market-place and has
a huge following. “We believe Salt & Shake will be a big hit with
both young and old alike and will bring back a lot of fond memories.
Salt & Shake is a unique crisp with its own little blue sachet
which gives people a unique choice of adding as much or as little
salt as they like.” The Salt & Shake nostalgic experience can
be tasted in a shop near you from the beginning of January. The
ad will be on our TV screens from 16th January .
text from Walkers News |
Still from
the commercial |
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1970 Mk1 3speed high Back Rest
with period
Mudguard and Mk 1 rear rack |
This
bike , a 1970 High Back Rest 3 Speed Mk1 with period Rear
Carrier and Splash Guard was used for the Walkers Crisps advert
featuring Gary Liniker due to be released this month (January
2003). The advert was shot in Halifax and revives the classic
Salt and Shake Crisps that we all remember !
For the making of the advert , two bikes were used that were
made to look the same . The main bike was this bike pictured
above right and the second was the same colour but a 1969
tall frame that needed a High Back Rest fitted , a standard
Mk 1 Console a rear Splash Guard and camera angles to disguise
the difference in frame shapes! The advert will start from
the 18th Jan 2003 and will run for 4 weeks.
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With
Top Quality Chainguard and Seat Decals supplied by Mike Hughes |
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