Pride with Prejudice
THE DICKIE PRIDE STORY

Who was Dickie Pride?
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IN THE reference books it says Dickie Pride was found singing in a pub in the Old Kent Road, but this is not so.

He was plucked from obscurity by a sudden thirst that overcame celebrated pianist Russ Conway on his way back from a show in Brighton towards the end of 1958.

Russ told playwright Charles Langley: "I dropped into a pub in Tooting and there was this incredible singer. I'd no idea who he was, but I was so impressed I talked to Larry Parnes about him. We went to see him the next week and took Lionel Bart with us. We were all so impressed that Larry decided to sign him on the spot."

Dickie was still only 16 when Russ Conway dropped into the Castle pub in Tooting and changed his life. A few weeks later he played his first gig at the Kilburn Gaumont, in north London, then the biggest cinema in the country and now a bingo hall, in a charity show.

He was so impressive that Record Mirror wrote: "He ripped it up from the start. His performance shook the theatre to its very foundations". It was two weeks after his 17th birthday and he had never sung on a professional stage before.

Signed up for the Larry Parnes stable of young singers at 20 a week, which was roughly four times the average wage at the time, Dickie quickly made an impact as a dramatic stage performer.

Unfortunately, the only film of him singing to have survived is from the 1959 Oh, Boy! show which has him static in front of the microphone. Because in those days the cameras were not terribly manoeuvrable, singers had to keep to one spot or the cameras would lose track of them.

All the Parnes stable were given names the impresario thought encapsulate their personality. So there was Billy FURY, Marty WILDE, Duffy POWER, Johnny GENTLE, Tommy STEELE. The only exception was Joe Brown who refused point blank to be called Almer Twytch.

Dickie had one over his fellow performers in that he had benefited from a musical education and could both read and write music, as well as sight read a song. He was also able to play a wide range of instruments from the piano to the drums.

He had been schooled at the Royal College of Church Music near his home in Croydon and as a choir boy had sung in Canterbury Cathedral.

Born Richard Charles Kneller in October 1941 at Heathfield Vale, Croydon, south London, he showed early promise as a singer and by the time he was eight he was already singing in charity concerts.

Later he won a scholarship to the Royal College of Church Music, partly through the prompting of his mother, who was Welsh, and was a mainstay of the local church choir.

At the Royal College his teachers considered his voice so fine that he would sing opera when he grew up. He sang in Canterbury Cathedral and sang before the Archbishop of Canterbury, but also managed to shock his teachers by forming a skiffle group called the Semi-Tones.

When he left school he did not at first take up a singing career, but had a series of low paid jobs, including working in a stone mason's that specialised in making grave stones, from which he was fired for being too cheerful and singing at work.

The contract he signed with Parnes guaranteed him 60 a week by the fourth year, a fortune in those days, but in fact Parnes reneged on almost all the contracts, which were in any case so tightly drawn that Parnes could do almost anything he wanted.

Another Parnes singer, Vince Eager, wondered one day why he had never received any record royalties. "You're not entitled to any," Parnes told him.

"But it says in my contract that I am," Eager protested. "It also says I have power of attorney over you, and I've decided you're not getting any," Parnes replied.

When Vince went to lawyer he found the contract was watertight and the only thing he could do was refuse to work for four years until it ran out. Which, eventually, was what he did.

Although Parnes had many talents as a manager, picking hit songs was not one of them and Primrose Lane, a rather surgery ballad, barely made it into the Top Thirty for Dickie Pride.

While Dickie's talents were absolutely obvious to anyone who saw him perform live on stage, Parnes repeatedly failed to find a song that would propel him into the charts.

This was a problem encountered by most of Parnes' singers and even Billy Fury had trouble getting into the Top Ten and did not really crack it until three years after signing for Parnes.

The truth was that there were not enough good songs to go round and Parnes' answer was to cover American records. Unfortunately, these had often already been issued in Britain, sometimes by more than one American singer at the same time, and so there were two, three and sometimes more versions of the same song competing for sales, with the obvious result that little progress up the charts could be made.

Duffy Power, who shared a flat with Dickie Pride, remembers the tours they made together.

Duffy said: "Dickie was absolute magic on stage, completely spell binding. On a tour you get a bit jaded listening to the same people singing the same things every night, but Dickie was the one the other singers went to the wings to watch. You couldn't take your eyes off him.

"But it was a very funny set up because although he was not that high up the bill, he closed the first half of the show, which is like being second on the bill, and got extra songs to sing. So it was like Parnes recognised that he deserved a top billing, but wouldn't give it to him."

The truth was that Pride and Parnes were not getting on well. Dickie already realised that while he enjoyed rock'n'roll, musically it was not demanding enough and he wanted bigger and better songs to sing. Parnes, on the other hand, could make money out of him only if he sang rock.

It was an impossible situation that quickly began to take its toll on Dickie, who seems to have felt he had become trapped in the Dickie Pride persona and wanted to get back to being Richard Kneller and sing the songs he wanted to sing.

Hal Carter, who was Larry Parnes No2, recalled: "Dealing with Dickie became more and more difficult. He was a genius in my opinion, but with a couple of flakes missing. The trouble was you never knew when you went in to the room whether you were going to get the genius or the madman.

"He had a tendency to hit out with his fists rather than talking and the slightest frustration would start him swinging. If he drank he didn't just have a drink he got legless and he was into smoking dope very early on.

"One day Larry said to me 'go and sort out Dickie Pride'. Larry couldn't handle him any more so I went off and virtually lived with him for a month.

"I remember one night we ended up back at his mother's house in Croydon. We had to share a room because it was only a small house and in the night I was woken by this extraordinary noise like an animal in pain.

"It took me a bit to realise it was Dickie and when I pulled the curtains back a bit there was enough light to see that he was sitting bolt upright in bed making this weird noise and pulling at his face. I don't mean just pulling, it was almost like he was trying to tear his own face off. But the really strange thing was that he was still asleep.

"I tried to stop him but I couldn't, he was too strong, but eventually he settled down again and lay still. He'd been asleep the whole time.

"At the time I didn't really know what to make of it, although it's pretty obvious to me now that he was a deeply troubled young man and this was one of the symptoms.

" I've often thought about this incident since and the only explanation I can come up with is that he wasn't actually trying to tear his face off, what he was trying to do was tear off the mask we'd put on him. He was trying to get out from behind the Dickie Pride mask and get back to being himself."

Georgie Fame, who backed Dickie in the early days, remembered: "If there was anyone in the audience heckling he'd jump off the stage and go and thump them.

"He was also the man who taught me to sing harmony, when I'd never even heard of it. He'd get three or four of use together on the back of the coach singing and that's how I learnt to do it. He was tremendously talented and his death was a tragedy."


DICKIE PRIDE CHRONOLOGY:

  • BORN October 21, 1941, at 74, Parchmore Road, Thornton Heath, Croydon.
  • AGED 11, wins scholarship to the Royal College of Church Music, Addington Palace, Croydon. An outstanding prospect his teachers predict he will sing opera, but he shocks them by forming the Semi-Tones pop group. This musical education makes him about the only pop star of his day who had a trained voice and could read and write music.
  • AGED 14: His voice breaks and he leaves the Royal College. He is now at the John Newnham School, Selsdon Park Road, South Croydon. The headmaster is a great fan of Dickie's and when he leaves aged 15 takes him round each class to say goodbye and sing them Johnny Ray's 'Oh, What A Night'.
  • 1957: Has a series of low paid jobs including car spraying, a stone mason's assistant and working on building sites. The stone mason specialises in grave stones and fires him for singing at work and being too cheerful.
  • 1958: Is spotted by Russ Conway in The Castle pub, Tooting where he is singing. The next week Conway takes pop impresario Larry Parnes and Lionel Bart to see him. They are so impressed Parnes decides to sign him on the spot It's a four year deal giving him 15 pounds a week in the first year, 30 pounds a week in the second, 45 in the third and 60 pounds a week in the fourth year. In 1958 this is a fortune, the average wage for a working man is only about 5 paounds a week. However, it is unlikely Parnes ever intended to let the majority of his contracts reach the fourth year.
  • 1959: He's a full time pop singer on the Parnes tours. His first record Primrose Lane just reaches the Top Thirty, but with little time to practise new songs Dickie sometimes shocks the commuters by rehearsing in the train on the way up to town from Croydon. He is also in trouble and appears at Kent Quarter Sessions (Crown Court) on April 17 charged with shopbreaking (actually he smashed a few windows) and stealing a car. He pleaded guilty and was put on probation for three years. Newspapers were outraged and there were questions in the House of Commons about whether "such a person should be allowed to appear on national television.
  • 1960: Dickie Pride is now a singer of unquestioned ability and takes part in all the big Parnes shows. The Beatles, then the Silver Beatles, are going to be his backing band for a tour, but Parnes decides against it. On stage Dickie's performances are stunning but, unfortunately, he is not getting on well with Parnes. He wants more demanding material to sing and the impresario insists he sings the same three rock numbers every night. Dickie kicks against this and his increasingly erratic behaviour means that in December Parnes drops him.
  • 1961: Billy Fury, who is Dickie's closest friend and a great admirer, persuades Parnes to take him back. There are conflicting versions of what happened next. Some say Dickie had a row over a girl with Terry Dene, a famous singer of the time, and KO'd him on stage. Others that he smashed up a couple of dressing rooms.. Whatever the truth, there was a meeting between Parnes and Dickie's probation officer and he was dropped again. Even Billy Fury seems to have accepted that there was little more he could do at this stage.
  • 1961: Dickie signs with the Noel Grey agency, records Bye, Bye, Blackbird and appears on TV in a show called Riverboat Shuffle. He does interviews for girlie magazines, but there is little real work. On October 20, 1961 he is hauled back before the courts for breaching his probation by 'failing to lead an industrious life'. He explains he has been writing music.
  • 1962: Billy Fury comes to his rescue again and persuades Parnes to take him on the major tour of the year the Star Spangled Night with Billy, Marty Wilde, the Karl Denver Trio and Peter Jay and the Jay Walkers. He marries Patricia Arkell at Holborn Register Office on March 21. They are both aged 20.
  • 1963: Billy secures him a place on the Big Star Show tour, but after that things go rapidly down hill. With Nelson Keane and Bobby Shafto he forms a group called The Gov'nors and in April they release a record called Let's Make A Habit Of It for PYE. They are booked to appear on Thank Your Lucky Stars, ITV's major pop show, but unfortunately this is the year of the Beatles. They find themselves on the show with the Beatles singing Please Please Me and sink without trace. In June Bobby Shafto is seriously injured in a car crash in Germany and that was the end of the Gov'nors. On November 4 Dickie and Billy Fury are involved in a serious car crash on the M1, Billy is taken to hospital with concussion, but Dickie is uninjured.
  • 1964: Work is hard to come by and he is working as a storeman in the Singer Sewing Machine factory in south London. Joe Meek the legendary producer of the day promises to find him, or write him, a hit but nothing happens. At the same time he is beginning to work with jazz and South American rhythms. Few people are listening but those who do report that he is "frighteningly good".
  • 1965: On May 11 his only son Ricky is born at the Weir Maternity Hospital.The address of both parents is given as Flat 1, 75 Christchurch Road, Tulse Hill, south London and Dickie's profession is still 'sewing machine storeman'. In reality the marriage has gone sour and Dickie spends most of his time at a flat he shares with another former Parnes singer Duffy Power. He becomes obsessed with rolling the perfect joint, something he spends 18 months trying to do, and at the same time is getting deeper into drugs. He and Duffy take LSD in Hyde Park and run home terrified after mistaking a dog for a dragon. One one trip Duffy sees Dickie as a crucified Christ Child. "It seemed to me he was waiting to be loved," he said later. Duffy and a small group of other musicians are hugely impressed with the music Dickie is making at this time with a band called the Sidewinders, but still no one is listening. Sometime during this year he tries heroin at a party and quickly becomes addicted.
  • 1966: Despite his growing drug problems Dickie is chosen to support the Stevie Wonder tour. It's a major breakthrough but by now he is in the grip of heroin addiction.
  • 1967: He is referred to mental hospital where it is decided he can best be treated for his drug addiction and violent outbursts by being given a lobotomy, a brain operation which involves removing part of the brain. This is a major operation and his recovery is extremely slow. It is highly unlikely that any such treatment would be attempted today and it is not clear why the doctors at the time decided to do it. The decision seems to be based on a theory current a decade earlier that drug addiction might be caused by depression and if the depression could be cured, the addiction would cure itself. Even allowing for this, it seems a strange decision to undertake such major, irreversible, surgery on such a young man. At first the operation appears to have helped him and although he stopped singing, he was able to find work as a lorry driver.
  • 1968: He is back living with his mother in her council house and virtually unable to work as a singer. By chance he meets Billy Fury in a restaurant in Croydon. Billy is by now in the grip of the heart disease that eventually kills him and both men are visibly ill.
  • 1969: Early in the year he begins to try to make a come back as a singer and on March 24 he left his mother's house to go to a club in London - which one is still unknown - to perform. He met an old colleague, a sax player, and a former heroin addict and sometime during the evening took heroin again. He returned home that same evening and went to bed saying he felt unwell. His mother Beatrice told the inquest into his death that he stayed in bed for most of the next two days, but later on the 26th she went into his room and found him dead.

    The immediate cause of death was barbiturate sleeping tablets he had been taking. Probably because he was unable to sleep after taking the heroin he had taken more than he should, but there is no suggestion he wanted to kill himself The post mortem showed several old puncture marks on his arm,the last one being about two days old.

    Dr Henry Dale Beckett, a consultant psychiatrist who had treated Dickie, told the court that the singer had suffered acute depression over the break up of his marriage. He had subsequently attended the Chelsea Drug Addiction Centre, where he was cured of drug use and kept clear of them for two years.

    But, Dr Beckett told the court, Dickie had admitted to him that in the last month he had been unable to resist the temptation and had started taking heroin again.

    The coroner, Dr Mary McHugh recorded a verdict of death from addiction to drugs, but she said: "I am certain this young man did not mean to take his life. He had been depressed, but the evidence is that he was becoming a lot happier."

    And so a curtain came down over Dickie Pride's life, now in Pride With Prujudice it is about the be lifted again.

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