HAYWARDS of CAMBRIDGE

www.haywards.co.uk   

    Established 1933  

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Haywards of Cambridge
Huntingdon Road
Cambridge, CB3 0LQ
England
Tel: 01223 276128
email us
Open Monday to Saturday
Rear of the  BP filling station near Girton College

 

 

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A Brief History

Royal Enfield | Moto Guzzi | Piaggio/Vespa


The Royal Enfield Bullet in its current form was first introduced in Britain in 1949. It incorporated an innovative new design element - swing arm suspension, and this feature, combined with the Bullet's sturdy frame and rugged single cylinder engine, enabled it to excel in off-road competitions. In 1953, a 500cc model was introduced, winning hundreds of races, bringing the Royal Enfield marque international recognition.

In 1955, the Indian government placed an order for 800 military specification machines for ‘immediate service’ on the Pakistan border. The requirement placed a huge burden on the Redditch factory, but it was met. The Bullet performed well, and the government placed further orders of a similar magnitude, prompting the company to set up a satellite factory in Chennai (formerly Madras), India. At first, CKD (‘completely knocked down’) kits were shipped to Madras where they were assembled, and the following year the Indian factory was fully operational, manufacturing the ‘India Enfield’ Bullet in its entirety. 

By 1972, the Redditch factory had ceased production and closed its doors forever.  The Indian factory carried on, however, responding to increasing local demand for cheap, tough and reliable motorcycles. It is a tribute to the original Royal Enfield designers that this same factory has been able to turn out the same machine – essentially a 1955 Royal Enfield Bullet – for over forty years.

In 1994, Enfield India Ltd was acquired by the multinational Eicher Group which immediately began to replace the original 1950’s tooling with state of the art manufacturing equipment. In 1999, Eicher set up a new plant at Jaipur (Rajasthan) featuring the latest in equipment technology, cellular layout and flexible manufacturing systems. A dramatic improvement in quality followed, leading to a steady increase in production and export shipments. The Royal Enfield Bullet is exported to over 20 countries including the USA, Canada, Japan, Denmark, Australia, Germany and Switzerland.

In 1999, Watsonian-Squire Ltd, the world's oldest sidecar manufacturer, were appointed as official distributor for the United Kingdom. Following a successful re-launch, Watsonian rapidly established a nationwide dealer network and, building on the success of the standard Bullet, went on to produce numerous UK built special edition models at their factory in Gloucestershire. 

 

Royal Enfield Key Dates

1850's: George Townsend & Co is formed in Redditch, specialising in sewing needles and machine parts

1880's: The company diversifies into bicycles, and becomes a limited company - George Townsend & Co. Ltd.

1892: Albert Eadie and Bon Walker Smith acquire the business, which is renamed The Eadie Manufacturing Co. Ltd. A contract follows with the Royal Small Arms factory, Enfield, Middlesex. The brand name 'Enfield' is used in all of their products.

1893: The Enfield Manufacturing Company is created. The word 'Royal' is added as a result of the association with Royal Small Arms, leading to the slogan 'Made Like a Gun'.

1896: A new company is launched to handle all cycle manufacturing operations, called The New Enfield Cycle Co Ltd. 

1898: 'New' is dropped, and the company becomes the Enfield Cycle Co. Ltd. Work begins on motorised vehicles in this year.

1899: The first Royal Enfield motorised tricycles and quadricycles are produced, powered by French De Dion engines.

1901: The Royal Enfield Motorised Bicycle is launched.

1905/6: A new factory is built in Redditch to cope with expanding bicycle and motorcycle production. 

1914-18: Motorcycle production is suspended during World War One.

1919: Post war sales grow quickly. New models launched include a range of V twin sidecar outfits, lightweight two strokes and OHV sports models - known as 'Bullets'.

1933: A new range of OHV (250, 350 and 500 cc) models is introduced. 

1936: The Royal Enfield marque is in its heyday. Thirteen models are now in production, including the 976 cc K and 1140cc KX V-twins. The Bullet excels in road races and trials competitions. 

1939-45: Bullet production is suspended during World War Two.

1949: The Royal Enfield 'G2' 350 cc Bullet is introduced. 

1953: A 500cc version is introduced. In this year, the Indian Army orders eight hundred units. 

1955: Enfield India Ltd is formed and begins manufacturing and assembly operations under license from the Redditch Enfield Cycle Company.

1962: Production of the Bullet is discontinued in the UK.

1963: The Crusader is launched in the UK; and discontinued in 1965 with disappointing sales.

1967: Decimated by Japanese competition, the UK factory ceases manufacturing.    

1981/2: Record sales are reported by Enfield India Ltd, totalling 19,512 and 22,225 units respectively.

1983: The Japanese 100cc Suzuki is launched in India.

1987: Enfield reports losses for the first time in 10 years.

1990: A strategic alliance is formed between Enfield India and the multinational Eicher Group

1994: Enfield India Ltd is wholly acquired by Eicher. A programme of re-investment begins. 

1996: Turnaround. Bullet sales improve to 21,621 in 1996, an increase of 31% over the previous year.

1998: Eicher commissions a new plant at Jaipur.

1999: Watsonian-Squire Ltd appointed official distributor for the UK. Two British special editions are launched  -  Clubman 'S' Café Racer and T350 Trail bike. 

 

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Moto Guzzi

The legend of Moto Guzzi was born in 1920 when blacksmith Giorgio Ripamonti and Carlo Guzzi built their first motorcycle. It had a horizontal single cylinder, four-stroke 500 cc engine, four-valve cylinder head and overhead camshaft, bore 88 mm, stroke 82 mm. They presented the bike to to Emanuele Vittorio Parodi, a Genoese ship owner who, after an initial loan of two thousand lire, agreed to finance a motorcycle production company.

On March 15, 1921 at Mandello del Lario, on the eastern shore of Lake Como in Italy, Carlo Guzzi, technical genius and designer, and his friend Giorgio Parodi, Emanuele's son, founded the "Società Anonima Moto Guzzi."

Unlike almost all other motocycles, every component of Carlo Guzzi's envisioned motorcycle was rational and essential. First and foremost it had to guarantee functionality and reliability. That first prototype, which was so radically different from other bikes in its engine configuration and low-slung frame, did just that. This philosophy has been engrained in Guzzi products throughout the company's entire eighty-year life.

The first motorcycles were known as G.P. (Guzzi-Parodi), but subsequent models were named Moto Guzzi to avoid confusion with Giorgio Parodi's initials . The eagle logo was added as a tribute to Giovanni Ravelli who died suddenly in an air accident.

To promote the new make, Carlo Guzzi made his racing debut on May 28th 1921, entering the Milan-Naples race with the only two machines produced. They won 20th and 21st place. Only four months later Gino Finzi's Guzzi won a sensational first place at the famous Targa Florio. This was the start of the extraordinary series of 3,329 successes, 11 Tourist Trophies, and 14 World Championship Titles between 1921 and 1957. The racing experience was reflected in standard production machines in terms of quality and the adoption of technically avant-garde solutions. The Sport series was introduced in 1923 with outstanding success, especially with the Sport 15 model. This was followed in 1928 by launch of the GT, the first Moto Guzzi with an elastic frame, an innovation at first criticized and then adopted by all constructors throughout the world.

In 1934: just 13 years after its founding, the 17 employees in the Guzzi factory at Mandello had swelled to 700. This same year the famous Guzzi 500 twin made its debut, going on to dominate the World Championship circuits unchallenged with its highly original 120° V engine. In 1935, the definitive international racing consecration came on the Isle of Man as the Guzzi 250 and 500 twin, both with elastic frame, were victorious in the Tourist Trophy. For the first time in history, a non-English bike had won what had already become the world's most important race and Moto Guzzi went down as a legend, along with the extraordinary racing protagonists of those years such as Tenni, Woods, Ruffo, Lorenzetti, and Anderson, to name just a few of the Guzzi official riders. In the 1930s, two new models were introduced: the P 175 and the P 250 along with their derivations the P.E., P.L., Egretta, Ardetta and the famous Airone 250, which was the most popular medium capacity motorcycle in Italy for almost 15 years. For private riders, racing models such as the Dondolino, Gambalunga and Condor were also developed.

After the second war war, the motorcycle market changed radically. The war left Italy deeply scarred, with almost all roads damaged and cars too expensive for most people. The motorcycle became the main transportation vehicle, partly due to technological progress which developed highly efficient low powered motorcycles. After the war, Italians moved about on scooters and the so-called "lightweight motorcycles" which attracted a much larger public than their higher powered sisters. They delivered an acceptable speed while being strong, relatively clean and easy to ride and handle.

These were the principal characteristics of the Guzzino 65 cc which was launched by Moto Guzzi in 1946. Designed by Antonio Micucci and re-christened the Cardellino in the 1950s, the Guzzino was the best-selling lightweight motorcycle in Italy and Europe for more than a decade. In fact, when the first rally was organized in 1949, just three years after its launch, 14,000 people participated. The unprecedented success of the Guzzino paved the way for production of other low capacity motorcycles. These ranged from the Galletto, the highly original hybrid between a scooter and a motorcycle, to the Zigolo, a 98 cc lightweight motorcycle and the Lodola 175 cc, the last design to bear Carlo Guzzi's name in 1956. At the higher capacity end of the range, in 1950 the then-outdated GTV 500 (later renamed the Astore) was replaced by the Falcone 500, becoming the dream of the majority of motorcyclists in the 1950s. In 1949, the first World Motorcycle Championships were held and, in the following decade until 1957, when Moto Guzzi participated for the last time, the company managed to astound enthusiasts with a series of amazing wins, creating a succession of innovative and consistently successful designs and machines.

Along with Carlo Guzzi, the racing team included top mechanics such as Umberto Todero and Enrico Cantoni and a designer who became a legend, Giulio Cesare Carcano. After joining Moto Guzzi in 1936, he created the sensational Guzzi 500 Eight Cylinder. Considered by many as the most extraordinary two-wheeled machine of all time with its 90° V engine, the Eight Cylinder boasted the most extreme capacity staging ever achieved and demonstrated the exceptional technical level of the Mandello design department. As early as 1955 on its first official outing during the Belgium Grand Prix trials, the Eight Cylinder hinted at its extraordinary potential. The following year, with its 72 hp and 275 km/h, it went officially onto the tracks and triumphed. In 1957, the company's decision to withdraw from racing prevented further development of this spectacular machine.

The 1960s brought major changes to the company. After the death of Giorgio Parodi in 1955, then of Carlo Guzzi in 1964, Moto Guzzi was acquired by SEIMM during the deep crisis which hit the motorcycling sector during those years. During that time, the company focused on lightweight machines such as the Dingo and Trotter mopeds, which were in great demand from the younger population, and the development of a new 90° V twin engine designed by Carcano which would become the symbol of Moto Guzzi. The Guzzi V7, launched in 1967, was the first motocycle fitted with Carcano's V twin with a capacity of 703 cc. It was remarkably successful and, after the V7 Special with 750 cc engine in 1971, the legendary V7 Sport was launched. This machine, with its elegant lines and exceptional stability, enjoyed extraordinary success. The Special, California and Ambassador versions were developed for the American market. In 1973, Guzzi became part of the De Tomaso Inc. group and began producing a series of four cylinder engines, culminating in the Guzzi 254. They then refocused production on development of the V twin which was very popular and identified the distinctive character of the Mandello company.

All subsequent versions of the V7 adopted a Sport type frame and, in 1977, were also adapted to lower capacity versions via the Guzzi V35 and V50. These two models provided the basis of the whole range of Guzzi machines in the 1980s, with special attention paid to design. In the 1990s, from the California series to the Nevada and the V11 Sport, there was a radical revival of the Guzzi spirit. Today, Moto Guzzi, part of the Aprilia group, has launched the new V11 Sport Rosso Mandello. This is the fruit of the combination of tradition and innovation which has always characterized products bearing the Mandello eagle and represents the birth of a legend unequalled in the history of motorcycling.'

Moto Guzzi history is reproduced by kind permission of Aprilia World Service


 

Piaggio

1822
On September 5, Enrico Piaggio finalises the purchase of a tract of land at Sestri Ponente (Genoa) for the establishment of a wood working plant to supply the ship building industry. His son Rinaldo soon joins him in the project.
 

1887 - 1889
Rinaldo breaks away from his father to create Piaggio & C, the principal activity of which is going to be ship interiors. The company is modern, efficient and highly mechanised. The year 1889 marks the entrance of Attilio Odero, and the company’s debut into the railroad sector as well as the acquisition of a new workshop at Finale Marina.
 

1916
Aeronautical production begins. The social function which Rinaldo Piaggio wants for his firm soon becomes clear: to contribute to national employment growth and to the direction of national economic development. In 1920 the company is restructured with Attilio Odero becoming company President and Rinaldo Piaggio Managing Director. Firmly convinced about pursuing the aeronautical strategy, Rinaldo Piaggio takes on engineers Giovanni Pegna and Giuseppe Gabrielli and assigns them the task of producing a first prototype of the aircraft “Rondine” (Swallow).

1924 - 1937
With the acquisition of the Pontedera plant the company begins producing its own patented motors rather than models under licence. The following years herald success: exports grow exponentially, as do employee numbers, and Piaggio begins to produce a wide range of products for the transport sector: cable cars, funicular railways, trailers, trams, trucks and buses.

1938
Rinaldo Piaggio dies and his two sons take over his role, Armando at the helm of the plants at Genova-Sestri and Finale Ligure, primarily involved in aeronautical and railway production, and Enrico in the Pisa and Pontedera establishments. Enrico has an ambitious plan in mind: to contribute to the mobility of the Italian population by creating a simple, low-cost vehicle which can be used by everyone. To realise his aim he invites brilliant aeronautical designer Corradino D'Ascanio to collaborate with him. This latter is credited with having designed the first modern helicopter.

1946
The first Vespa prototype is produced in Pontedera and marketed immediately. After a somewhat tepid initial response from the market, sales begin to take off and soon the product is an unprecedented success: within ten years a million units will have been produced and meanwhile, expansion into foreign markets becomes an immediate priority.

1948
Whilst Vespa export growth continues, new products are developed: 1948 is the year of Ape, a key contributor to the resumption of commercial activity in the period of national reconstruction. The following year sees the creation of Moscone, a small and innovative outboard motor.

1964 - 1969
There is a commercial split between I.A.M Rinaldo Piaggio (aeronautical and railways sector) and Piaggio & C. (scooters). When Enrico Piaggio dies in 1965, Umberto Agnelli becomes president of Piaggio & C. Two years later, production begins on Ciao, the progenitor of the modern motorcycle. In 1969 Piaggio assumes control of Gilera di Arcore, one of the oldest motorcycle houses in Europe, famous particularly for its achievements in the sporting arena.

1973 - 1988
The Bravo motorcycle is introduced and production of tractors begins. In 1979 the new Società Adriatica S.p.A. of Lanciano is launched with premises at Atessa. Following the acquisition of Bianchi in 1981, Piaggio experiences a mini crisis with regard to Vespa, but this is balanced by the introduction of new vehicles such as Cosa, Superbravo, Grillo, and ApeCar D, all launched between 1987 and 1988. In 1988 the presidency of Piaggio goes to Gustavo Denegri, and Giovanni Alberto Agnelli is appointed to the company Board of Directors.

1990 - 1994
Sfera, the first scooter with plastic bodywork, is produced in Pontedera. The beginning of the 90’s marks the reconstitution of Piaggio into a holding company, and Giovanni Alberto Agnelli is elected President of Piaggio Veicoli Europei S.p.A. In 1994 a milestone is reached with the launch of maxiscooter Hexagon.

1996 - 1997
To mark the 50th anniversary of Vespa’s creation by Enrico Piaggio and Corradino D'Ascanio, the new Vespa is launched in 1996. The following year marks the premature death of Giovanni Alberto Agnelli, and the Piaggio Group begins its trajectory towards a new order, with Alessandro Barberis and later Dante Razzano as President, and Stefano Rosselli Del Turco as Managing Director.

1999 - 2000
In 1999 control of the company passes to Morgan Grenfell Private Equity. The following year Piaggio USA inaugurates the first Vespa Boutique in Los Angeles, an event which signals the brand’s return to the country; to date, 60 such boutiques have been opened in the USA.

2001
The Piaggio Group incorporates Derbi-Nacional Motor S.A. well established Spanish motorcycle manufacturer and leader in the small engined sector. In the same year Gilera returns to the racing circuit and immediately scores an international victory, taking Manuel Poggiali to the title of world motorcycle champion in the 125cc class. To date Gilera has secured its place in the motorcycle racing firmament, having won 6 international titles itself and taken 7 riders to victory as world champions.

2003
Transfer of management control of Piaggio’s Italian and offshore operations to stock exchange listed industrial and services holding group IMMSI S.p.A., controlled by entrepreneur Roberto Colaninno. In the same year changes to Piaggio’s management structure see Mr Colaninno nominated Group Chairman with Rocco Sabelli as Chief Executive Officer and Gianclaudio Neri as General Manager.

April 6th 2004
Piaggio signs a strategic agreement with Chinese group Zongshen to produce and market engines, vehicles and components for the Asian market. The Prime Minister of the Popular Republic of China Wen Jiabao visits group headquarters in Pontedera, and is welcomed by Group Chairman Roberto Colaninno, Chief Executive Officer Rocco Sabelli, and by Piaggio management and staff.
Matteo Colaninno, Vice Chairman of the Young Entrepreneurs Group in Italy and Europe is nominated Piaggio Vice Chairman.
The final contract is signed for the acquisition of the Aprilia - Moto Guzzi Group, and with that the undisputed leader in the Italian “2 wheel” market is born: 24% of the European 2 wheel market and 35% of the Italian market, over 600.000 vehicles per annum, 6.000 employees and 8 industrial plants worldwide, with a presence in more than 50 countries. Following the Aprilia deal IMMSI S.p.A. becomes the major controlling shareholder with a strategic 40% interest in Piaggio.

January 11th 2005
At the first meeting of the Board of Directors of Aprilia S.p.A., Roberto Colaninno is nominated Chairman, Rocco Sabelli Chief Executive Officer Director and Ivano Beggio Honorary Chairman. Gianclaudio Neri is nominated General Manager. At the same meeting Leo Francesco Mercanti is assigned responsibility for the new Aprilia Brand Management Division.

March 9th and 10th 2005
In the presence of Roberto Colaninno and Rocco Sabelli, respectively Chairman and Chief Executive Officer of the Piaggio Group, Vespa LX is launched in Rome, the 139th model to appear on the market since the birth of Vespa in 1946.

Piaggio history is reproduced by kind permission of Piaggio

 

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Registered Office: Haywards Girton Garage Ltd, Huntingdon Road, Cambridge, CB3 0LQ, England

Open Monday to Saturday ~ Closed Sundays and Bank Holidays

Telephone: (01223) 276128    v   Company Registration 705690    v   VAT Registration 214 3617 91     v    RMIF Membership No. 203834

All rights reserved. Prices valid as at 30 March 2008, but subject to change without prior notice. VAT is included where applicable. E&OE

Established 1933