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A Brief History
Royal Enfield
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Moto Guzzi
| Piaggio/Vespa
The
Royal Enfield Bullet in its current form was first
introduced in Britain in 1949. It incorporated an innovative new
design element - swing arm suspension, and this feature,
combined with the Bullet's sturdy frame and rugged single
cylinder engine, enabled it to excel in off-road competitions.
In 1953, a 500cc model was introduced, winning hundreds of
races, bringing the
Royal Enfield marque international recognition.
In 1955, the Indian government placed an order
for 800 military specification machines for ‘immediate service’
on the Pakistan border. The requirement placed a huge burden on
the Redditch factory, but it was met. The Bullet performed well,
and the government placed further orders of a similar magnitude,
prompting the company to set up a satellite factory in Chennai
(formerly Madras), India. At first, CKD (‘completely knocked
down’) kits were shipped to Madras where they were assembled,
and the following year the Indian factory was fully operational,
manufacturing the ‘India Enfield’ Bullet in its entirety.
By 1972, the Redditch factory
had ceased production and closed its doors forever. The
Indian factory carried on, however, responding to increasing
local demand for cheap, tough and reliable motorcycles. It is a
tribute to the original Royal Enfield designers that this same
factory has been able to turn out the same machine – essentially
a 1955 Royal Enfield Bullet – for over forty years.
In
1994, Enfield India Ltd was acquired by the multinational Eicher
Group which immediately began to replace the original 1950’s
tooling with
state of the art manufacturing equipment.
In 1999, Eicher set up a
new plant at Jaipur (Rajasthan) featuring the latest in
equipment technology, cellular layout and flexible manufacturing
systems. A
dramatic improvement in quality followed, leading to a steady
increase in production and export shipments.
The
Royal
Enfield Bullet is exported to over 20 countries including the
USA, Canada, Japan, Denmark, Australia, Germany and Switzerland.
In 1999, Watsonian-Squire
Ltd, the world's oldest sidecar manufacturer, were appointed as
official distributor for the United Kingdom. Following a
successful re-launch, Watsonian rapidly established a nationwide
dealer network and, building on the success of the standard
Bullet, went on to produce numerous UK built special edition
models at their factory in Gloucestershire.
Royal Enfield Key Dates
1850's: George
Townsend & Co is formed in Redditch, specialising in sewing
needles and machine parts
1880's:
The company diversifies into bicycles, and becomes a limited
company - George Townsend & Co. Ltd.
1892:
Albert Eadie and Bon Walker Smith acquire the business, which is
renamed The Eadie Manufacturing Co. Ltd. A contract follows with
the Royal Small Arms factory, Enfield, Middlesex. The brand name
'Enfield' is used in all of their products.
1893:
The Enfield Manufacturing Company is created. The word 'Royal'
is added as a result of the association with Royal Small Arms,
leading to the slogan 'Made Like a Gun'.
1896:
A new company is launched to handle all cycle manufacturing
operations, called The New Enfield Cycle Co Ltd.
1898:
'New' is dropped, and the company becomes the
Enfield Cycle Co. Ltd. Work begins on motorised vehicles in this
year.
1899: The first Royal Enfield
motorised tricycles and quadricycles are produced, powered by
French De Dion engines.
1901:
The Royal Enfield Motorised Bicycle is launched.
1905/6: A new factory is built
in Redditch to cope with expanding bicycle and motorcycle
production.
1914-18:
Motorcycle production is suspended during World War
One.
1919:
Post war sales grow quickly. New models launched include a range
of V twin sidecar outfits, lightweight two strokes and OHV
sports models - known as 'Bullets'.
1933:
A new range of OHV (250, 350 and 500 cc) models is introduced.
1936:
The Royal Enfield marque is in its heyday. Thirteen models are
now in production, including the 976 cc K and 1140cc KX V-twins.
The Bullet excels in road races and trials competitions.
1939-45: Bullet
production is suspended during World War Two.
1949:
The Royal Enfield 'G2' 350 cc Bullet is
introduced.
1953:
A 500cc version is introduced. In this year, the Indian Army
orders eight hundred units.
1955:
Enfield India Ltd is formed and begins manufacturing and
assembly operations under license from the Redditch Enfield
Cycle Company.
1962:
Production of the Bullet is discontinued in the UK.
1963:
The Crusader is launched in the UK; and discontinued in 1965
with disappointing sales.
1967:
Decimated by Japanese competition, the UK factory ceases
manufacturing.
1981/2: Record
sales are reported by Enfield India Ltd, totalling 19,512 and
22,225 units respectively.
1983:
The Japanese 100cc Suzuki is launched in India.
1987:
Enfield reports losses for the first time in 10 years.
1990:
A strategic alliance is formed between Enfield India and the
multinational Eicher Group
1994:
Enfield India Ltd is wholly acquired
by Eicher. A programme of re-investment begins.
1996:
Turnaround. Bullet sales improve to 21,621 in 1996, an increase of
31% over the previous year.
1998:
Eicher commissions a new
plant at Jaipur.
1999:
Watsonian-Squire Ltd appointed official distributor for the UK.
Two British special editions are launched - Clubman
'S' Café Racer and T350 Trail bike.
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Moto Guzzi
The legend of Moto Guzzi was born
in 1920 when blacksmith Giorgio Ripamonti and Carlo Guzzi built
their first motorcycle. It had a horizontal single cylinder,
four-stroke 500 cc engine, four-valve cylinder head and overhead
camshaft, bore 88 mm, stroke 82 mm. They presented the bike to
to Emanuele Vittorio Parodi, a Genoese ship owner who, after an
initial loan of two thousand lire, agreed to finance a
motorcycle production company.
On March 15, 1921 at Mandello del
Lario, on the eastern shore of Lake Como in Italy, Carlo Guzzi,
technical genius and designer, and his friend Giorgio Parodi,
Emanuele's son, founded the "Società Anonima Moto Guzzi."
Unlike almost all other motocycles,
every component of Carlo Guzzi's envisioned motorcycle was
rational and essential. First and foremost it had to guarantee
functionality and reliability. That first prototype, which was
so radically different from other bikes in its engine
configuration and low-slung frame, did just that. This
philosophy has been engrained in Guzzi products throughout the
company's entire eighty-year life.
The first motorcycles were known as
G.P. (Guzzi-Parodi), but subsequent models were named Moto Guzzi
to avoid confusion with Giorgio Parodi's initials . The eagle
logo was added as a tribute to Giovanni Ravelli who died
suddenly in an air accident.
To promote the new make, Carlo
Guzzi made his racing debut on May 28th 1921, entering the
Milan-Naples race with the only two machines produced. They won
20th and 21st place. Only four months later Gino Finzi's Guzzi
won a sensational first place at the famous Targa Florio. This
was the start of the extraordinary series of 3,329 successes, 11
Tourist Trophies, and 14 World Championship Titles between 1921
and 1957. The racing experience was reflected in standard
production machines in terms of quality and the adoption of
technically avant-garde solutions. The Sport series was
introduced in 1923 with outstanding success, especially with the
Sport 15 model. This was followed in 1928 by launch of the GT,
the first Moto Guzzi with an elastic frame, an innovation at
first criticized and then adopted by all constructors throughout
the world.
In 1934: just 13 years after its
founding, the 17 employees in the Guzzi factory at Mandello had
swelled to 700. This same year the famous Guzzi 500 twin made
its debut, going on to dominate the World Championship circuits
unchallenged with its highly original 120° V engine. In 1935,
the definitive international racing consecration came on the
Isle of Man as the Guzzi 250 and 500 twin, both with elastic
frame, were victorious in the Tourist Trophy. For the first time
in history, a non-English bike had won what had already become
the world's most important race and Moto Guzzi went down as a
legend, along with the extraordinary racing protagonists of
those years such as Tenni, Woods, Ruffo, Lorenzetti, and
Anderson, to name just a few of the Guzzi official riders. In
the 1930s, two new models were introduced: the P 175 and the P
250 along with their derivations the P.E., P.L., Egretta,
Ardetta and the famous Airone 250, which was the most popular
medium capacity motorcycle in Italy for almost 15 years. For
private riders, racing models such as the Dondolino, Gambalunga
and Condor were also developed.
After the second war war, the
motorcycle market changed radically. The war left Italy deeply
scarred, with almost all roads damaged and cars too expensive
for most people. The motorcycle became the main transportation
vehicle, partly due to technological progress which developed
highly efficient low powered motorcycles. After the war,
Italians moved about on scooters and the so-called "lightweight
motorcycles" which attracted a much larger public than their
higher powered sisters. They delivered an acceptable speed while
being strong, relatively clean and easy to ride and handle.
These were the principal
characteristics of the Guzzino 65 cc which was launched by Moto
Guzzi in 1946. Designed by Antonio Micucci and
re-christened the Cardellino in the 1950s, the Guzzino was the
best-selling lightweight motorcycle in Italy and Europe for more
than a decade. In fact, when the first rally was organized in
1949, just three years after its launch, 14,000 people
participated. The unprecedented success of the Guzzino paved the
way for production of other low capacity motorcycles. These
ranged from the Galletto, the highly original hybrid between a
scooter and a motorcycle, to the Zigolo, a 98 cc lightweight
motorcycle and the Lodola 175 cc, the last design to bear Carlo
Guzzi's name in 1956. At the higher capacity end of the range,
in 1950 the then-outdated GTV 500 (later renamed the Astore) was
replaced by the Falcone 500, becoming the dream of the majority
of motorcyclists in the 1950s. In 1949, the first World
Motorcycle Championships were held and, in the following decade
until 1957, when Moto Guzzi participated for the last time, the
company managed to astound enthusiasts with a series of amazing
wins, creating a succession of innovative and consistently
successful designs and machines.
Along with Carlo Guzzi, the racing
team included top mechanics such as Umberto Todero and Enrico
Cantoni and a designer who became a legend, Giulio Cesare
Carcano. After joining Moto Guzzi in 1936, he created the
sensational Guzzi 500 Eight Cylinder. Considered by many as the
most extraordinary two-wheeled machine of all time with its 90°
V engine, the Eight Cylinder boasted the most extreme capacity
staging ever achieved and demonstrated the exceptional technical
level of the Mandello design department. As early as 1955 on its
first official outing during the Belgium Grand Prix trials, the
Eight Cylinder hinted at its extraordinary potential. The
following year, with its 72 hp and 275 km/h, it went officially
onto the tracks and triumphed. In 1957, the company's decision
to withdraw from racing prevented further development of this
spectacular machine.
The 1960s brought major changes to
the company. After the death of Giorgio Parodi in 1955, then of
Carlo Guzzi in 1964, Moto Guzzi was acquired by SEIMM during the
deep crisis which hit the motorcycling sector during those
years. During that time, the company focused on lightweight
machines such as the Dingo and Trotter mopeds, which were in
great demand from the younger population, and the development of
a new 90° V twin engine designed by Carcano which would become
the symbol of Moto Guzzi. The Guzzi V7, launched in 1967, was
the first motocycle fitted with Carcano's V twin with a capacity
of 703 cc. It was remarkably successful and, after the V7
Special with 750 cc engine in 1971, the legendary V7 Sport was
launched. This machine, with its elegant lines and exceptional
stability, enjoyed extraordinary success. The Special,
California and Ambassador versions were developed for the
American market. In 1973, Guzzi became part of the De Tomaso
Inc. group and began producing a series of four cylinder
engines, culminating in the Guzzi 254. They then refocused
production on development of the V twin which was very popular
and identified the distinctive character of the Mandello
company.
All subsequent versions of the V7
adopted a Sport type frame and, in 1977, were also adapted to
lower capacity versions via the Guzzi V35 and V50. These two
models provided the basis of the whole range of Guzzi machines
in the 1980s, with special attention paid to design. In the
1990s, from the California series to the Nevada and the V11
Sport, there was a radical revival of the Guzzi spirit. Today,
Moto Guzzi, part of the Aprilia group, has launched the new V11
Sport Rosso Mandello. This is the fruit of the combination of
tradition and innovation which has always characterized products
bearing the Mandello eagle and represents the birth of a legend
unequalled in the history of motorcycling.'
Moto Guzzi history is
reproduced by kind permission of Aprilia World Service
Piaggio
1822
On September 5, Enrico Piaggio finalises the purchase of a tract of land
at Sestri Ponente (Genoa) for the establishment of a wood working plant
to supply the ship building industry. His son Rinaldo soon joins him in
the project.
1887 - 1889
Rinaldo breaks away from his father to create Piaggio & C, the principal
activity of which is going to be ship interiors. The company is modern,
efficient and highly mechanised. The year 1889 marks the entrance of
Attilio Odero, and the company’s debut into the railroad sector as well
as the acquisition of a new workshop at Finale Marina.
1916
Aeronautical production begins. The social function which Rinaldo
Piaggio wants for his firm soon becomes clear: to contribute to national
employment growth and to the direction of national economic
development. In 1920 the company is restructured with Attilio Odero
becoming company President and Rinaldo Piaggio Managing Director. Firmly
convinced about pursuing the aeronautical strategy, Rinaldo Piaggio
takes on engineers Giovanni Pegna and Giuseppe Gabrielli and assigns
them the task of producing a first prototype of the aircraft “Rondine”
(Swallow).1924 - 1937
With the acquisition of the Pontedera plant the company begins producing
its own patented motors rather than models under licence. The following
years herald success: exports grow exponentially, as do employee
numbers, and Piaggio begins to produce a wide range of products for the
transport sector: cable cars, funicular railways, trailers, trams,
trucks and buses.
1938
Rinaldo Piaggio dies and his two sons take over his role, Armando at the
helm of the plants at Genova-Sestri and Finale Ligure, primarily
involved in aeronautical and railway production, and Enrico in the Pisa
and Pontedera establishments. Enrico has an ambitious plan in mind: to
contribute to the mobility of the Italian population by creating a
simple, low-cost vehicle which can be used by everyone. To realise his
aim he invites brilliant aeronautical designer Corradino D'Ascanio to
collaborate with him. This latter is credited with having designed the
first modern helicopter.
1946
The first Vespa prototype is produced in Pontedera and marketed
immediately. After a somewhat tepid initial response from the market,
sales begin to take off and soon the product is an unprecedented
success: within ten years a million units will have been produced and
meanwhile, expansion into foreign markets becomes an immediate priority.
1948
Whilst Vespa export growth continues, new products are developed: 1948
is the year of Ape, a key contributor to the resumption of commercial
activity in the period of national reconstruction. The following year
sees the creation of Moscone, a small and innovative outboard motor.
1964 - 1969
There is a commercial split between I.A.M Rinaldo Piaggio (aeronautical
and railways sector) and Piaggio & C. (scooters). When Enrico Piaggio
dies in 1965, Umberto Agnelli becomes president of Piaggio & C. Two
years later, production begins on Ciao, the progenitor of the modern
motorcycle. In 1969 Piaggio assumes control of Gilera di Arcore, one of
the oldest motorcycle houses in Europe, famous particularly for its
achievements in the sporting arena.
1973 - 1988
The Bravo motorcycle is introduced and production of tractors begins. In
1979 the new Società Adriatica S.p.A. of Lanciano is launched with
premises at Atessa. Following the acquisition of Bianchi in 1981,
Piaggio experiences a mini crisis with regard to Vespa, but this is
balanced by the introduction of new vehicles such as Cosa, Superbravo,
Grillo, and ApeCar D, all launched between 1987 and 1988. In 1988 the
presidency of Piaggio goes to Gustavo Denegri, and Giovanni Alberto
Agnelli is appointed to the company Board of Directors.
1990 - 1994
Sfera, the first scooter with plastic bodywork, is produced in Pontedera.
The beginning of the 90’s marks the reconstitution of Piaggio into a
holding company, and Giovanni Alberto Agnelli is elected President of
Piaggio Veicoli Europei S.p.A. In 1994 a milestone is reached with the
launch of maxiscooter Hexagon.
1996 - 1997
To mark the 50th anniversary of Vespa’s creation by Enrico Piaggio and
Corradino D'Ascanio, the new Vespa is launched in 1996. The following
year marks the premature death of Giovanni Alberto Agnelli, and the
Piaggio Group begins its trajectory towards a new order, with Alessandro
Barberis and later Dante Razzano as President, and Stefano Rosselli Del
Turco as Managing Director.
1999 - 2000
In 1999 control of the company passes to Morgan Grenfell Private
Equity. The following year Piaggio USA inaugurates the first Vespa
Boutique in Los Angeles, an event which signals the brand’s return to
the country; to date, 60 such boutiques have been opened in the USA.
2001
The Piaggio Group incorporates Derbi-Nacional Motor S.A. well
established Spanish motorcycle manufacturer and leader in the small
engined sector. In the same year Gilera returns to the racing circuit
and immediately scores an international victory, taking Manuel Poggiali
to the title of world motorcycle champion in the 125cc class. To date
Gilera has secured its place in the motorcycle racing firmament, having
won 6 international titles itself and taken 7 riders to victory as world
champions.
2003
Transfer of management control of Piaggio’s Italian and offshore
operations to stock exchange listed industrial and services holding
group IMMSI S.p.A., controlled by entrepreneur Roberto Colaninno. In the
same year changes to Piaggio’s management structure see Mr Colaninno
nominated Group Chairman with Rocco Sabelli as Chief Executive Officer
and Gianclaudio Neri as General Manager.
April 6th 2004
Piaggio signs a strategic agreement with Chinese group Zongshen to
produce and market engines, vehicles and components for the Asian
market. The Prime Minister of the Popular Republic of China Wen Jiabao
visits group headquarters in Pontedera, and is welcomed by Group
Chairman Roberto Colaninno, Chief Executive Officer Rocco Sabelli, and
by Piaggio management and staff.
Matteo Colaninno, Vice Chairman of the Young Entrepreneurs Group in
Italy and Europe is nominated Piaggio Vice Chairman.
The final contract is signed for the acquisition of the Aprilia - Moto
Guzzi Group, and with that the undisputed leader in the Italian “2
wheel” market is born: 24% of the European 2 wheel market and 35% of the
Italian market, over 600.000 vehicles per annum, 6.000 employees and 8
industrial plants worldwide, with a presence in more than 50 countries.
Following the Aprilia deal IMMSI S.p.A. becomes the major controlling
shareholder with a strategic 40% interest in Piaggio.
January 11th 2005
At the first meeting of the Board of Directors of Aprilia S.p.A.,
Roberto Colaninno is nominated Chairman, Rocco Sabelli Chief Executive
Officer Director and Ivano Beggio Honorary Chairman. Gianclaudio Neri is
nominated General Manager. At the same meeting Leo Francesco Mercanti is
assigned responsibility for the new Aprilia Brand Management Division.
March 9th and 10th 2005
In the presence of Roberto Colaninno and Rocco Sabelli, respectively
Chairman and Chief Executive Officer of the Piaggio Group, Vespa LX is
launched in Rome, the 139th model to appear on the market since the
birth of Vespa in 1946.
Piaggio history is reproduced
by kind permission of Piaggio
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