HAWORTH VISITOR SURVEY QUESTIONNAIRE ANALYSIS Prepared for:   Haworth Village Trust Steering Group Prepared by:    David McKay, Principal Consultant. 15 January 2001. CONTENTS List of Tables  1 Foreword 3 2 Introduction 4 3 Haworth Visitor Survey - Analysis Of Question 1 5 - 8 4 Haworth Visitor Survey – Analysis Of Question 2 9 - 10 5 Haworth Visitor Survey – Analysis Of Question 3 11 - 14 6 Haworth Visitor Survey – Analysis Of Question 4 15 - 18 7 Haworth Visitor Survey – Analysis Of Question 5 19 8 Haworth Visitor Survey – Analysis Of Question 6 20 9 Haworth Visitor Survey – Questions 7 –12 21 - 23 Appendix I – Working Papers   LIST OF TABLES Table 3.1 – How Far Have You Travelled To Visit Haworth? Table 3.2 – Visitors to Haworth by Region. Table 3.3 – North West England Travel Preferences. Table 4.1 – How Did You Travel to Haworth? Table 5.1 – How Long Do You Intend To Stay In Haworth? Table 5.2 – Type Of Accommodation. Table 5.3 – Cost Of Accommodation. Table 5.4 – How Do You Rate Your Accommodation? Table 6.1 – What Attractions Have You Visited/Plan to Visit? Table 6.2 – What Attractions Are You Aware Of? Table 6.3 – Awareness to Visit Ratio. Table 6.4 – Visitor Satisfaction Rates per Attraction Table 7.1 – Visitors’ Best Aspects of Haworth. Table 8.1 – What Could Be Done To Improve Your Visit To Haworth. Table 9.1 – Have You Visited Haworth Previously? Table 9.2 – Would You Recommend Visiting Haworth To Others? Table 9.3 – Are You A Member Of The National Trust? Table 9.4 – Would a Heritage Trail Be Of Interest To You? Table 9.5 – Sex. Table 9.6 – Age. to the top 1       FOREWORD On behalf of the Haworth Village Trust Steering Group I welcome the publication of the results of the visitor survey completed in August. I believe there is much to be learned from this analysis that will help shape the future of tourism in the village and how the community will be able to maximise the benefits from this vital, local industry. Tourism is a growing industry and one that is playing an increasing part in the local, regional and national economy. Along with such growth comes increased opportunities and increased competition. It is my wish that the information contained in this report is widely disseminated and used to maximum effect by all of those with a stake in Haworth’s future. Much of the information presented confirms local feelings that Haworth is a unique and special place. The diverse heritage covering the engineering achievements of the railway pioneers, the industrial achievements that were responsible for much of the Victorian architecture and housing found in the heart of the village and, of course, the literary legacy of the Bronte family are all recognised by visitors to the village. Tourism in Haworth exists because of the special blend of community endeavour and industry that built the village in the Nineteenth Century. Today’s mix of community and industry has come together to establish the Haworth Development Trust to help build a village for the Twenty-first Century. The common thread between then and now is the boldness and vision required to achieve this. My thanks are due to the work and commitment of all of the volunteers involved in this and their efforts must be acknowledged as a vital contribution to success of this project. My thanks also go to those individuals who have made a specific contribution to this visitor survey. Graham Mitchell, David Pearson, Mary Ward, Geraldine Robertson-Brown and David Parsons each volunteered valuable weekend time to interview and collect the views of the 159 tourists that have provided the body of this report. Thanks are also due to David McKay and Communicity for making available the resources necessary to collate the data which is presented in this report. Their efforts are rewarded only with thanks and serve to set a benchmark for the commitment needed to achieve the aims of the future Haworth Village Trust. Councillor Glen Miller, Worth Valley Ward Chairman, Haworth Village Trust Steering Group   to the top 2.      INTRODUCTION 2.01    This report has been compiled from a total of 159 interviews conducted in Haworth over the weekend of 19th and 20th August 2000. Three points were identified as interview stations in the village, each being Haworth Railway Station, the Main Street Butt Lane junction and the Main Street Church Street junction. 2.02    Answers to some of the questions have required a detailed and lengthy analysis owing to the complexity or diversity of the answers provided by respondents. Where this has been necessary the question has been allocated a specific section of the report. The majority of these form the first half of the questionnaire and cover questions 1 – 6. The remainder of the questions, 7 – 12, are predominantly single answer, yes/no questions and require little explanation and as such they have been covered under a single section within this report. 2.03    The original survey responses are currently held by Communicity subsequent to the preparation of this report. The original responses are available should any member of the Haworth Village Trust Steering Group require them. If any other individual or organisation should require access to these papers whilst in the possession of Communicity then application should be made to the Steering Group for permission. 2.04    Survey responses have been collected and aggregated into working papers which summarise the results obtained. These have been used with the original questionnaires in compiling this report and are provided as Appendix I – Working Papers. 2.05    The report concentrates only on the information obtained from the questionnaires and presents the findings in a series of sections. There is no section making recommendations based on the findings, it has been considered that this would be inappropriate for Communicity in the context of data analysis and more appropriate for the Steering Group to make such recommendations as it deems necessary according to the requirements of the Draft Action Plan.   to the top 3.      HAWORTH VISITOR SURVEY - ANALYSIS OF QUESTION 1             How far have you travelled to Haworth? 3.01    Responses were taken on a mileage basis over five categories: Less than five miles Five – 20 miles 20 – 50 miles UK over 50 miles; and Abroad

Within these categories departure points were recorded only under two categories; UK over 50 miles and departure points from abroad. All lower mileage departure points were recorded based on distance only although some interviewers did record full details in all categories. This was not however, in a significant enough number of responses to be able to contribute to this analysis.

3.02    Visitor numbers were recorded in all five categories, although visitors within a file mile radius of Haworth were exceptionally low accounting for just over 3 % of all visitors. Despite general perceptions foreign visitor numbers were remarkably low also, accounting for only 4.4% of all visitors with the majority coming from the United States of America. Of the three remaining categories, Visitor numbers were shared just above or below the 30% mark (see Table 3.1 – How Far Have You Travelled To Visit Haworth?).

3.03    The difference in turnout figures at Haworth Station on the Saturday and Sunday are not a result of markedly different visitor numbers on each of the two days but are a result of the number of interviewers deployed on each day. With only one person working on the Saturday, there was a difficulty in achieving a high number of surveys as people tended to congregate at the station a short time before the arrival of trains. The interval shortly before the arrival and shortly after the departure of trains provided the main window for the interviewers to work. Having recognised this on the Saturday, two interviews were in attendance at the station on Sunday with the resultant increase in surveys as shown in Table 3.1 above.

3.04         The majority (63%) of all visitors to Haworth are from within a fifty-mile radius of the Village. The questionnaire has not provided scope for detailed analysis of departure points within this limit, which with hindsight, is unfortunate. It may have been beneficial to any future marketing strategy to have been able to identify visitors from within this category as those coming from the Bradford District and therefore exposed to the Council’s marketing programme showing posters of Main Street, the Bronte Parsonage Museum and Top Withins and the moors and those from other local points outside of the Bradford District.

3.05         The small number of visitors from less than 5 miles from Haworth may be owing to people from within this radius identifying themselves to the interviewer as a local resident, should this be the case, the survey form requires the surveyor to terminate the interview once this has been established. There is no evidence within the survey results indicating why this category should show such a small proportion of visitors given the other two “local” categories return nearly 60% of all visitors to Haworth.

3.06         Of the remaining 37%, 32.7% are UK visitors from departure points over 50 miles from Haworth and amongst this group there are significant regional variations. Scotland and Wales, for example, provided only one visitor per country, whilst North West and North East England provided the greatest concentration of visitors to the area. Table 3.2 – Visitors to Haworth by Region below, provides a breakdown of all visitors to Haworth from departure points within the UK over 50 miles.

3.07         Regional variations show certain expected patterns. Given that 83% of all visitors to Haworth plan a visit of no more than a day trip, it is of no surprise that the North East and North West of England account for almost 50% of all visitors, with the East and West Midlands accounting for a further 20%. All regions in the South of England comprise 22% of visitors with only 2% coming from London and the South East and the remainder shared between Eastern England and the South West peninsula.

3.08         It should not be considered that the South East has failed to conform to the visitor numbers of the other two southern areas. Closer inspection of the visitor profiles from these three areas show that in the South West of England, four out of the five visitors arrived by coach, suggesting that those identified in the survey may have made up one single tour party. If this is the case that would place the South West more on a par with the South East rather than those figures presented for Eastern England.

3.09         Of fifty known departure points from a radius beyond fifty miles of Haworth, 33, or 66% were journeys made by car. The remainder of visitors travelled by coach, except for one visitor who made the journey by train. Of those travelling by coach, all were arranged coach trips with the exception of one who made the journey from the West Midlands using the National Express coach network.

3.10         There is obviously a national awareness of Haworth. This is more pronounced in the North of England than elsewhere where an awareness of the village appears to have been well promoted. Alternatively it may be considered that Haworth is well recognised nationally and that it is the relatively short distance from the departure point to the village that appeals to visitors from this area.

3.11         Of particular note with regard to visitors to the area from the North West of England is the number choosing to use a car as the main method of travel. Only one out of sixteen visitors used an alternative method of travel and that was by coach (see Table 3.3 – North West England Travel Preferences, below). This may have implications for the overall marketing of Haworth as a location served particularly well by public transport throughout the North of England. There is regular bus services from Keighley through major towns in Lancashire and the local train operating company, Northern Spirit, runs services throughout the North of England including the main line serving Keighley railway station.

3.12         The findings given in Table 3.3 – North West England Travel Preferences and paragraph 3.11 above, clearly need to be taken on board by the proposed Haworth Development Trust as well as other tourism agencies as evidence of the need for a better promotion of public transport links to the area, not just on a local basis, but also from a regional and national perspective. This may be in the form of better promotion of transport links to the area, or through further marketing initiatives that promote Haworth using Passenger Transport Executives in West and South Yorkshire and in Greater Manchester, together with other major transport services providers.  

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4.      HAWORTH VISITOR SURVEY – ANALYSIS OF QUESTION 2

            How did you travel to Haworth?

4.01         Journeys to Haworth were made predominantly by car. A small percentage of people did arrive in Haworth using either coaches, buses or trains with one visitor electing to use a bicycle. There is no indication that those visitors arriving at the railway station actually used the train in greater proportion than those surveyed at other points in the village. Table 4.1 – How Did You Travel to Haworth? provides details showing arrival points and travel methods in Haworth.

4.02         It can be seen from Table 4.1 – How Did You Travel to Haworth, that overall almost 80% of visitors arrived by car and that at Haworth Station forty out of fifty visitors, 80%, again arrived by car. Despite having the Railway as a major attraction in the village, it does little to alleviate the number of vehicles arriving in the village, with most of those surveyed actually choosing to drive to Haworth before making their visit to the Keighley and Worth Valley Railway.

4.03         The vast majority of coach travellers that were interviewed were spoken to in proximity to the main car parks used by coaches around the Village’s Main Street. Only three of eighteen coach visitors surveyed were recorded at the railway station, all others were approached at the Main Street/Butt Lane or Main Street/Church Street interview stations and this is consistent with the parking patterns used by coach operators/drivers coming to the village.

4.04         There is an overall level of car usage (almost 80%) by visitors that is unsustainable should plans to increase visitor numbers succeed. With a net loss of parking places owing to planning permission granting a change of use of the Rawdon Road car park to a retail centre, together with some 20% of existing visitors parking off the road, congestion in the Village will continue to be a growing problem in the future without an effective parking strategy being developed and implemented.

4.05         Public transport links to Haworth, as briefly discussed in paragraph 3.12, are good. A total of seven different service routes have been identified directly linking the village to numerous surrounding locations including Keighley, Bradford, Hebden Bridge, and Todmorden. Links from Keighley are also numerous with direct services available by bus and train to Manchester, Leeds, Glasgow, London, Carlisle and Morecombe. From Keighley the village is served directly with a number of bus routes and, of course, the Keighley and Worth Valley Railway.

4.06         Given the opportunity provided by such an extensive network it is somewhat surprising then, that less than 10% of visitors surveyed actually used the services available. Indeed of the seven visitors entering Haworth by train only one had accessed the passenger rail network to get to Keighley, the others arrived in Haworth from departure points along the Keighley and Worth Valley Railway.

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5.      HAWORTH VISITOR SURVEY – ANALYSIS OF QUESTION 3

5.01         Question 3 comprises a series of linked responses related to the duration of each respondent’s stay in the village and together with the quality and cost of their respective accommodation. As such, each multiple will be covered under a sub-heading within this section.

How long do you intend to stay in Haworth?

5.02         The vast majority of visitors (92.5%), coming to Haworth arrive only for a day trip. Despite the large number of attractions available in the village, however, of the 159 interviews that took place, 121 people had planned to stay for no longer than 3 hours. Only 13 people planned their visit to last for two days or more. The duration of visitors’ stay in the village is shown below in Table 5.1: How Long Do You Intend To Stay In Haworth?

5.03         Those choosing to visit Haworth for a day or less do so in fairly even numbers on both Saturdays and Sundays and amongst day-trippers the majority (66.7%) stay for only 1-3 hours. This presents one of the more significant findings of the survey and clearly demonstrates the need for a tourism strategy to be developed with the main aim of increasing the length of stay made by visitors.

Does your trip involve an overnight stay - if so where?

5.04         Only twelve out of 159 respondents were planning to stay overnight on their visit to Haworth. All twelve stated that their accommodation would be in the village. No data has been tabulated for presentation on this question owing to the 100% response regarding the location of accommodation.

5.05         One respondent, who expected their visit to last between one and three hours, was staying in the Bradford district at the Gomersal Park Hotel to the south of the City, but has not been included in the analysis owing to the short duration of their visit to Haworth.

What type of accommodation is it?

5.06         Four main types of accommodation were identified for the survey question, ranging from bed and breakfast, hotel, self-catering and camping/caravanning. A category entitled “others” has been provided to cover other options such as people staying with friends or relatives.  Preferences collected from the survey are shown in Table 5.2: Type of Accommodation, shown below.

5.07         The survey shows nearly half of all visitors staying for more than a day choosing to stay in bed and breakfast accommodation. Of the remaining accommodation types all share a similar level of usage. The Civic Trust Regeneration Unit’s Steering Group for Haworth has identified the need for a major hotel in the village providing quality accommodation. The figures presented above can be interpreted to either support, (through a failure of existing hotel provision to capture a greater share of the accommodation market) or oppose (there is shown to be little demand for hotel accommodation) the recommendation.

5.08         The “atmosphere”, “quaintness and charm” and “Main Street” have been identified in Question 5 – What are the three best aspects about your visit to Haworth as three of the top six responses given by survey respondents. The prevalence of bed and breakfast establishments together with their less formal relationships with guests may provide an indication for the popularity of this type of accommodation in Haworth.

            How much have you paid/plan to pay per person per night?

5.09         There is a range of prices paid for accommodation in the village that would be expected to reflect the type of establishments under examination. However, with relatively low numbers of visitors being able to respond to this element, such results as are presented may not be representative of the actual position. Headline data is presented in Table 5.3: Cost Of Accommodation, shown below.

5.10         As can be seen, the range of accommodation costs is not limited to establishment type as might have been expected. The range of costs shown for bed and breakfast per person per night highlights the issue spread as it is across three price categories. A further variation is identified where three out of four of the main types of accommodation, bed and breakfast, hotel and self-catering are able to be purchased within the £30 - £50 category.

5.11         Table 3 provides further information to add to the debate in paragraph 5.07. The majority of people choosing to stay in Haworth do so in the lower price bands. This would indicate that the type of visitors attracted to the village are conscious of their spending limits and take advantage of the lower costs of accommodation available or indeed, supports the arguments for the need for hotel accommodation at the upper end of the market with relatively few visitors (13 out of 159) to the area choosing to stay in the village because of a lack of such provision. Before any conclusions can be arrived at to support one side of this debate or the other a considerable amount of further research will need to be undertaken.

            How do you rate your accommodation?

5.12         Accommodation has been rated according to five general categories; very poor, poor, satisfactory, good and very good. Again results and conclusions can only be drawn from the small sample of 13, although in the presentation of results shown in Table 5.4 – How do you rate your accommodation? some conclusions will be more reliable than others derived from this sample.

5.13         The clear statistic that stands out is nearly 85% of overnight guests in Haworth consider the standard of their accommodation to be good or very good. Only one visitor has rated their accommodation less than satisfactory and being of a very poor standard. The overall results are a testament to the hard work of each establishment in maintaining high standards of service and recognising the importance of high standards of customer care.

5.14         Overall, the results from this question indicate that Haworth has good quality accommodation available at highly competitive prices that translates into high satisfaction rates for those using the services available. The results however, also raise the question of why only 13 out of 159 visitors choose to remain in the village for more than a day.  

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6.      HAWORTH VISITOR SURVEY – ANALYSIS OF QUESTION 4

What attractions have you visited/plan to visit and how do you rate them (if visited)? Score from 1-10 where 1 is poor and 10 is excellent.

6.01         Five main tourist attractions plus the Tourist Information Centre have been identified for specific appraisal by survey respondents. Other attractions such as Haworth Park have not been included and therefore are included under the “Other” category. This makes it difficult to judge a visitor’s awareness of other locations with responses being dependent on the visitor volunteering the information rather than being prompted for it.

6.02         Where respondents have visited the attraction they are asked to rate the attraction on a scale of 1 – 10. Where respondents have not visited an attraction they are asked to confirm their awareness of the attraction. Some questionnaires did not contain a full list of responses. Where an option has not been indicated it has been assumed the respondent was not aware of the attraction and this has been reflected in the overall results shown below in Table 6.1 – What Attractions Have You Visited/Plan to Visit?

6.03    Main Street is by far the most visited attraction from those given in the survey with almost nine out of ten visitors to the village planning to see it as part of their trip to Haworth. Established attractions like the Keighley and Worth Valley Railway and the Bronte Parsonage Museum are also popular with visitors. Six out ten come to experience the railway and half of all visitors come to see the museum but both lag well behind Main Street as the major attraction.

6.04    Haworth is usually associated with the Brontes and the railway. However, the significance of Main Street to those visiting the village should be taken into account in any future marketing plans. One major implication from this is for the Traders’ Association to consider creating a brand image of Main Street and featuring this predominantly in any marketing campaign. Particularly when the ratio of visitor awareness compared to actual visits is examined. See Table 6.2 – What Attractions Are You Aware Of?

6.05         As can be seen from Table 6.2, the majority of visitors were aware of all of the attractions detailed in the survey. Haworth Parish Church was identified as the least well known but seven out of ten of all visitors were aware of its existence. In line with Table 6.1, Main Street came top, with almost 92% of all visitors aware of its presence in the village.

6.06    Table 6.3 – Awareness to Visit Ratio shows the success each attraction has in converting a tourist to the village into a visitor to a specific attraction. Those attractions most successful will have a rating closer to 1.00, the least successful will show the greatest value. It can be seen from the table that the Bronte Parsonage Museum and Parish Church both attract tourists at similar rates and fall in the mid-stream of conversion success.  

6.07    That Main Street should prove the most successful attraction in terms of conversion rates is hardly surprising given that access is free. What is of particular note is the relatively high success rate of the railway given the cost of access in terms of travel fares in comparison to the Parsonage Museum, the only other attraction with an access fee of the six samples. Other attractions may wish to consider a collaborative partnership with the railway looking at how their marketing programme achieves such a high conversion factor.

6.08    Table 6.4 – Visitor Satisfaction Rates per Attraction, shown overleaf, is the final table of this section.  The results of this element of the survey provide some interesting findings. Whilst all attractions score very well, no single attraction is rated overall below eight out of ten, there are areas which individual attractions may wish to take note.

6.09    Main Street, despite being the most popular attraction in the village and the attraction most known to tourists coming to the area scores least well apart from the Tourist Information Centre. It should be noted that whilst no formal management structure exists to act on this, the significance of Main Street as a magnet for the village should not be lost and tourism organisations with an interest in Haworth may want to conduct further work to determine what to do to improve the Main Street rating in relation to the other attractions.

6.10    Two of the least visited attractions, the Moors and walks and Haworth Parish Church score best in overall visitor satisfaction, each gaining 92.6% and 88.3% respectively. The Parsonage Museum received the lowest overall score from an individual at only three out of ten and all attractions had at least one visitor rate it at five out of ten or less.

6.11         The overall message from Question 4 is that the high levels of satisfaction gained by all attractions needs to be used to encourage more people to visit more attractions than at present and therefore lift the overall conversion rate of tourists to visitors for each attraction.  

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7.      HAWORTH VISITOR SURVEY – ANALYSIS OF QUESTION 5

            What are the three best aspects about your visit to Haworth?

7.01    Of 159 interviews made a total of 321 responses were received providing visitors’ comments on forty different aspects, attributes and perceptions of Haworth. Half of all comments were identified only by one or two people and these are detailed in the working papers carried in Appendix I. Only the top ten aspects have been presented below in Table 7.1 – Visitors’ Best Aspects of Haworth.

7.02    As might be expected from the results shown in Section 6, the major attraction in the village appear at the top of the list. The Railway again enjoys a prominent place in visitors’ perceptions coming at the head of best aspects of a visit to Haworth. The moors, Main Street and the Parsonage also feature in the top ten.

7.03    Although visitors made a difference between the survey grouping of “Moors and Walks” the two have not been aggregated in this section. “Walks” are featured thirteenth on the list and if the two are taken together then Moors and Walks, in line with the visitor satisfaction rates, appeal most to visitors.

7.04    Similar applications can be made when considering other aspects of the responses made. For example tourists identified the Bronte connection quite separate from the Parsonage Museum and if the two are aggregated, the Bronte link, including the Parsonage, lift the literary heritage of Haworth to number five of visitors’ best aspects of the village.

7.05    Many of the responses made by only one or two people provide some conflicting perceptions. An example includes one respondent who claimed the village had “Too many visitors”, whilst another thought Haworth to be “Not as busy as usual”.  An aspect mentioned by one visitor that may be considered unexpected was the “Flamenco course at the Youth Hostel”.  

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8.      HAWORTH VISITOR SURVEY – ANALYSIS OF QUESTION 6

What could be done to improve your visit to Haworth?

8.01    From 159 interviews, a total of 212 responses were given in answer to this question. Seventeen aspects of Haworth were identified for improvement by more that one respondent. Eighteen feature on the list but the most common response given was “nothing”, suggesting that the character and features of the village are in the main balanced well to visitor’s perceptions.

8.02    Of the main items that visitors identified for improvement, traffic and parking featured in half of the multiple responses, see Table 8.1 – What Could Be Done To Improve Your Visit To Haworth. The other main area of concern centred on the provision and the quality of public toilets in the village.

8.03    Traffic and particularly parking arrangements have already been identified by the Civic Trust Steering Group as an acute problem in the village. The views given by visitors to Haworth confirms the need for the Group, and indeed, the City of Bradford Metropolitan Council to take firm action on this issue. There is also a role for the Parish Council in this area, given the provisions of the Local Government Act  (1972) enable parish councils to assume responsibility for amongst other things, car parks from their district council.

8.04    All single issue responses are listed in the working papers carried in Appendix I. Some raise serious points such as a cash point on Main Street. Others are less serious, with one respondent claiming their visit would have been improved with the availability of “warmer soup”.  

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9.      HAWORTH VISITOR SURVEY – QUESTIONS 7 - 12

9.01    Questions 7 – 12 require predominantly yes/no answers. As such the results obtained do not require the same level of explanation devoted to questions 1 – 6. For the purposes of this section each question will be covered under a sub-heading with data and such analysis included accordingly.

  Question 7 – Have you visited Haworth previously?

9.02    Almost one-third of all respondents claimed to have visited Haworth more than 10 times. Less than a quarter of all visitors interviewed were visiting the village for the first time see Table 9.1 – Have You Visited Haworth Previously? The high percentage of repeat visitors is perhaps not surprising given the satisfaction rates with attraction identified in Section 6, however, if this is the case it is not a matter for complacency, but should instead be a benchmark all organisations involved in promoting the village in the future.

Question 8 – Would you recommend visiting Haworth to others?

9.03    An overwhelming majority of visitors said they would recommend Haworth to others. This is again consistent with the high percentage of satisfaction rates seen in Section 6. Twenty-nine respondents said they would not recommend Haworth as a tourist location to their friends and six gave no response either way.

Question 9 – Are you a member of the National Trust?

9.04    The vast majority of visitors do not belong to the National Trust. As stated in paragraph 9.01 there is little to comment on questions requiring yes/no answers.

Question 10 – Would a heritage trail be of interest to you?

9.05    A heritage trail has been considered as a project by the Civic Trust steering group and has been included in the action plan put forward for the village. At the time the heritage trail was agreed upon as something that would enhance the appeal of the village to tourists. Survey results have since confirmed this to be the case with 128 out of 159 tourists confirming such a trail would indeed be of interest.

Questions 11 – Sex

9.06    Haworth is visited predominantly by first women then by couples. Single men made up only 28 out of 134 respondents. As with other response numbers in Questions 7 and 8 numbers do not equate to the 159 response total because of variations involved in, in this instance, couples being identified, or in others, couples giving individual answers on a single questionnaire.

Question 12 - Age

9.07         Age ranges show a significant difference in visitor numbers. The vast majority of visitors are aged 35 or over possibly indicating that the tourist attractions in the village are failing to appeal to the younger age group. Another possible indication that can be taken from this analysis is the increase in disposable incomes according to increasing age groups.  

APPENDIX 1 – WORKING PAPERS