In this paper I propose that the meanings of vague expressions render the truth conditions of utterances of sentences containing them sensitive to our interests. For example, 'expensive' is analyzed as meaning 'costs a lot', which in turn is analyzed as meaning 'costs significantly greater than the norm'. Whether a difference is a significant difference depends on what our interests are. I argue that appeal to the proposal provides an attractive resolution of the sorites paradox that is compatible with classical logic and semantics.