Our Marketing Management programmes support the development of this key function from Marketing Assistant or Assistant Product Manager level through to the strategic functions of the Marketing Director. As with our sales management programmes, a carefully considered structure ensures that each module builds both on the preceding module and on the individual delegate's growing experience.
A structured training and development programme begins by teaching the basic principles of marketing medical devices, through to development of action-oriented Marketing Planning in the strategic context.
We are always pleased to assess potential delegates' experience and training status, and advise on the most appropriate programme.
| Potential or newly-appointed Marketing Assistants / Assistant Product Managers |
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| Newly-appointed Product/Marketing Managers with less than 2 years' experience |
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| Product/Marketing Managers with at least 2 years' experience |
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| Senior Marketing Managers and Marketing Directors |
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| All Marketers |
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Marketing Introduction Course [MI 1]
This is an introductory programme, designed
for support staff within the marketing dept; sales personnel thinking
of developing their career into marketing or others whose work
involves them in marketing projects. The objective is for delegates
to gain an appreciation of basic marketing concepts, techniques
and terminology.
Key programme elements include the principles of marketing, including
basic concepts and an introduction to the marketing mix; marketing
specifically within the medical device and health care sectors;
marketing communications; medical device regulations, guidelines
and good practices; and the role of the internet in medical devices
marketing.
| Course Duration: 2.5 days |
| Course Locations: Glasgow, London, Birmingham |
| Course Fee: £1,000.00 |
Marketing Management I (MM1) is a foundation course for newly appointed Product Managers or Marketing in the medical device business with under 2 years experience. It is also suitable for field sales personnel who may have specific product marketing responsibilities.
Topics will include identifying and understanding the customer's needs, building the Marketing Plan for a product or product group, developing marketing materials, forecasting and budgeting, strategic and tactical activities, the marketing mix, limitations and opportunities of marketing within the medical devices and health care sectors.
By the end of the programme delegates will be able to undertake the basic functions of product management, will be able to produce a basic product marketing plan and will be able to implement relevant product support activities.
| Course Duration: 3 days |
| Course Locations: Glasgow, London |
| Course Fee: £1,200.00 |
Marketing Management II [MM 2]
Designed for the more experienced marketer, typically Product Managers and Marketing Managers marketing with at least 2 years' experience, this course will focus on specific elements of the marketing mix in greater detail than MM1 and will explore more advanced marketing management techniques in the medical devices sector.
Topics will include marketing research for medical devices; marketing segmentation, targetting and positioning; pricing; promotional activities; effective complaint management; and product launch process for successful launches and relaunches. The strategic management of product portfolios will also be addressed in the context of the corporate marketing plan.
Delegates who complete this programme will be able to manage more complex product portfolios from product launch to product revival so that effective marketing management underpins sales success.
| Course Duration: 3 days |
| Course Locations: Glasgow, London |
| Course Fee: £1,200.00 |
Marketing Management III [MM 3]
Marketing Management III (MM 3) is an advanced strategic marketing course which is aimed at experienced Marketing Managers and Marketing Directors. Ideally, delegates will have attended MM I and MM 2, although these are not absolute pre-requisities.
Topics in focus will include the important aspects of relationships & leadership; building effective and productive teams; Customer Relationship Management (CRM); business planning; budgeting priorities; new business development; successful branding and the planning and execution of successful product launches.
Delegates completing this course will have the necessary tools for effective product portfolio management, will contribute effective to corporate strategic development and will manage marketing teams effectively.
| Course Duration: 3 days |
| Course Locations: Glasgow, London |
| Course Fee: £1,200.00 |
Internet
and E-Marketing Techniques [IM 1]
The pharmaceutical sales and marketing world has enthusiastically embraced E-marketing and the use of the Internet as a cost-effective adjunct to the conventional sales and marketing tools. Inevitably, given the relative novelty of these approaches, techniques and working practices are evolving rapidly, with substantial innovation in both content and delivery mechanisms.
This highly focused short course is designed to assist all marketeers, regardless of their seniority, to maximise their involvement with the Web and to use it as an essential component of the marketing mix.
Key elements of the programe include examination of current best practices; planning and executing web strategy; measuring acceptability and effectiveness; monitoring and controlling web developments; and building value for both customers and manufacturers. Can the Internet and E-marketing move us closer to truly efective relationship marketing? Delegates will leave with the answer to that question and will be able to implement their conclusions.
| Course Duration: 2 days |
| Course Locations: London |
| Course Fee: £850.00 |