Open World partnered with Swissotel Hotels & Resorts to re-launch www.swissotel.com and 24 individual hotel web sites. The new design reflects the renowned reputation of the Swiss hospitality standards – service efficiency and product quality – and combines an enriched online user experience with local destination characteristics.

The new web site provides enhanced features such as an Interactive Location Map that facilitates easy hotel searching; Quick Reservations that allows online users to check room availability and make reservations in 1-2-3 steps; Online Help that offers ‘live’ customer service assistance in place of telephone or emails; and Dynamic e-Brochures that provides full range of hotel information and photos with an online print function.

The web site navigation also provides dedicated entry pages for specific target groups: Club Swiss Gold Members, Meeting Planners, Leisure and Business Travellers, and Travel Deal Seekers.

Furthermore, the Hotel Directory expands into the 24 individual hotel sites allowing online users to have local access to hotel and destination information in major cities such as Swissotel Chicago, Swissotel The Drake New York, Swissotel The Howard London and Swissotel Stamford Singapore.

“The launch of our new web site reflects how Swissotel Hotels & Resorts is continuously progressing to anticipate and meet our customers’ needs and requirements," said Mr Meinhard Huck, Managing Director of Swissotel Hotels & Resorts. "Over the last year, the number of visitors and online reservations made on the Swissotel web site have increased by more than 80% and 50%, respectively. This clearly indicates that the Internet is an important touch point for us to maintain and enhance relationships with our existing and new customers. In response, we have revamped our web site to make it easy for online visitors to perform key tasks such as information gathering and making of reservations.”

“We are very pleased to kick off our partnership with Swissotel Hotels & Resorts through the development of www.swissotel.com,” said Christopher Shallis, Chief Executive Officer of Open World. “Both companies share similar values and strive for the highest standards in design engineering, customer service and product quality. Hence, this is just the first step to a series of continuous improvements to this web site.”

About Swissôtel Hotels & Resorts - Swissôtel Hotels & Resorts is a distinctive group of deluxe hotels for today’s discerning modern business and leisure travellers. It combines individual, modern and functional design with local character and renowned standards of Swiss hospitality, service efficiency and product quality. Located in gateway destinations and city centres, the hotels offer convenient access to business and shopping districts and local attractions. Many of the 24 hotels in Swissôtel's worldwide portfolio have won prestigious awards and accolades.