My approach is slightly different; though the presentation is
similar:
1. I use mechanical processes (laser printing, photography) to
produce as "clean" a result as possible. I want the mind of the
artist to be seen, rather than the hand. The words should come
through as clearly as possible, without considerations of craft
becoming involved. Colour, if used (as in the case of these
e-cards) is simply to attract attention - as in advertising or
graphics). In a gallery, where conditions are more controlled and
people come specifically to see the works, I would use black and
white.
2. My phrases are found objects which I come across during my day to
day existance: advertising, items from ingredients lists, street
signs, etc, which I feel have an independent existence. This is
difficult to explain, but they seem to me to stand out, either in
terms of their ambiguity of meaning, or simply poetically.
These works are then presented to the viewer to produce whatever effect they may in individual circumstances. I do not wish to dictate meaning, only to provoke.