Here are a few basic copywriting rules:

1. Writing copy for a promotion takes time, understanding and skill.
2. Copy that has been lifted from the author or editor's blurb stands out like a sore thumb.
3. Bad grammar and punctuation can kill copy.
4. Sweating over a deadline is no fun!

At Publishers Direct we have years of experience of writing successful and effective copy that sells. We take time to understand the product, the customer and the company.

Because we focus entirely on your publication or product we make sure that all the relevant questions are addressed and all the key selling points are clearly identified.

Compare this with the familiar scenario of hard-pressed marketing executives 'compiling' a leaflet on a product that they don't fully understand. Deadlines are looming and their creative thought is being bombarded by hundreds of other demands on their time.