Cost savings achieved on one direct mail campaign by Publishers Direct
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Previous in-house direct mail campaign (80,000 items)
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Publishers Direct direct mail campaign (74,000) 1
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| Copy | Free 2 | Copy | £750 |
| Design | £1,250 | Design | £950 |
| Print - salesletter | £1,944 | Print - salesletter | £1,798 |
| Print - brochure | £3,760 | Print - brochure | £3,178 |
| Print - order form | £1,056 | Print - order form | £977 |
| Print - envelopes (inner & outer) | £2,111 | Print - envelopes (inner & outer) | £1,853 |
| Mailing Lists | £13,066 | Mailing Lists | £11,396 |
| List cleaning & deduplication | List cleaning & deduplication | £1,480 | |
| Lettershop | £1,520 | Lettershop | £1,017 |
| Postage | £13,605 | Postage 3 | £11,246 |
| Mailing management | Mailing management | £1,600 | |
| Total cost | £38,312 | Total cost | £36,245 |
| Response rate | 0.196% | Response rate | 0.233% |
| Order value | £62,015 | Order value | £67,940 |
| Return on Investment | 1.62 | Return on Investment | 1.87 |
1 80,000 names were ordered but Listcleaning reduced the total to 74,000. The unmailable 6,000 records were not paid for.
2 Copywriting and other tasks previously done in-house were recorded by the client as "free" - even though there was obviously an overhead and salary cost for the staff involved.
3 Lettershopping and postage handled in by Publishers Direct in Eastern Europe.