• Launch consultancy for new products, publications and information services
• List research and list building for direct mail and e-mail
• Direct marketing campaign management
• Renewal series
• Copywriting
• List maintenance
• List cleaning, merge/purge and deduplication
• Buying and selling publications

Launch consultancy

If you're planning to launch or relaunch a publication or an Internet/mixed media information service, talk to Publishers Direct. We can talk a project through with you on the telephone... or develop and manage an entire launch campaign.

• For example, Publishers Direct recently worked with one client to develop, plan and launch a new information service in the field of executive training.We worked with the client to assess the size of the market, develop marketing plans and programmes, shape and position the service, write copy and design the launch materials, handle the initial campaign and analyse the results.

  Before you launch or relaunch your publication or website, talk to us.

List research/building and list buying

Because we've worked on business-to-business campaigns for many clients over many years, we know which lists work and which you should avoid. Where suitable lists are not available for rental, we know where to look for suitable names and how to compile direct mail and e-mail lists.

• We regularly use our contacts with list owners/brokers to identify the market for a publication/product and assess the size and quality of available lists.
• We also research and compile targeted lists for individual publications - we recently built a list of 300 key potential advertisers worldwide for a trade directory, as well as compiling 3 highly-targeted lists for 3 separate business newsletters.
• We also rent, buy and swap over 2 million business names every year for our clients - finding the most responsive names at the lowest prices.

  For quick answers on market size and list availability, for advice on the potential for building suitable lists, and for comprehensive list rental recommendations... just ask us.

Campaign management

• Publishers Direct has enormous experience of planning complex international direct mail/direct marketing campaigns - from planning to copywriting/design and print buying, list research and rental, mailing and response analysis. Over the last five years we have mailed over 10 million people and recorded the response by list and by country.
• Using designers, printers ad lettershop facilities in several countries, we guarantee to reduce the cost of your next direct marketing campaign.
• If you need a direct mail or e-mail campaign planning and executing fast, reliably and cost-effectively... talk to us. We know who in the industry is best for a particular type of job, who is fast and relaiable and who offers the consistent professional standards that we expect on every job.

Renewal series

• Publishers Direct has worked with clients on numerous renewal series - for journals, business magazines, newsletters and other subscription products.
• For a fresh look at your renewals programme... contact us.

Copywriting

• We can research and write copy for a new publication, a relaunch or a new campaign... and turn it round faster than you could do it in-house. We recently researched and rewrote effective salesletter copy for 13 business journals inside a week.

  See how we can write effective selling copy fast and save you money.

  When you need a fresh look at your direct marketing copy - or haven't the time to do it yourself - contact us.

List maintenance

• The complexities of monitoring mailing responses, handling orders and sample/trial requests, handling address changes and customers wishing not to be mailed, list swaps and list rentals... all cause publishers problems with updating and maintaining their customer mailing lists.
• Publishers Direct currently manages, updates and handles rentals and list swaps on the customer lists of two of its clients.

  When you're considering outsourcing the maintenenance and management of your customer list, care and attention to detail may matter more than massive computing power. Why not ask us to quote? Our attention to detail is second to none.

List cleaning and merge/purge

Publishers Direct has built international mailing list cleaning programs and trained staff - so we can clean, update, dedupe and output international mailing lists for any mailing.

• Recent projects have ranged from preparing an international customer list of 20,000 records for the list rental market to combining, cleaning and merging 30 international lists into a single database of 220,000 records.

  When you need accurate, reliable and professional management of your mailing list... talk to Publishers Direct.

Buying and selling publications

• With its wide range of contacts in the international business-to-business publishing industry, Publishers Direct can help you as confidential and independent agents/brokers when you are looking to buy or sell a publication.