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Advertisers Benefiting from Big Brother - The Web site: Updated
Background:
On the 19th January 2007 Jade Goody was set for eviction from the Celebrity Big Brother house. At this time there was an international outcry against Channel 4 and the producers of Big Brother, Endemol. The show was not pulled from the air, however. Here are the advertisers that we observed on the Big Brother web site and during the shameful show’s extremely popular eviction show:
The Big Brother Web site - www.channel4.com/bigbrother
At this time (19th January 2007) it should be noted that the following sponsors are endorsing this racism by allowing their commercials to be seen on the Big Brother web site
www.unicef.org.uk
Updated 22nd January 2007:
Note that we contacted Unicef and they were shocked to learn that their advertising banner was appearing on the web site. Within minutes of our phone call it had been removed...
www.sky.com
We contacted Sky and they called back to say they were investigating this - they also were unaware that their link was appearing on the web site. Sky’s link remained on the web site until more than a day later. I have not seen it there again since.
www.wspa.org.uk
Updated 22nd January 2007:
As this is a charitable organization I tried really hard to contact them. It was hard going because nobody was available to speak to me and I kept getting put through to voicemails. Eventually I did get in touch with someone and they promised to call me back on Monday to discuss the matter. The phone call did not come and WSPA are still advertising on the web site
http://my.ultralase-eye-surgery.co.uk
www.thesun.co.uk
We contacted the sun’s PR people and were told that the sun would not pull the ad even though “we are aware that it gives a mixed message... we are against racism and bullying in any form...”. Hmnn. But not against getting web traffic from the racist show’s web site
Ocean Finance
Direct Line Insurance
Disneyland Paris
Pru Health
Vodafone
T Mobile
eFax.Com
The Future
When time permits I’ll be writing to all of the advertisers involved in promoting this racism and bullying entertainment and I will post any explanations they offer here.
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