Role
To improve the financial performance of the business by increasing profitable sales by continuously coaching for best practice.
By:
q Objectively assessing the company's overall sales and marketing performance.
q Being involved in the creation of sound Sales and Marketing policy and strategy.
q Providing guidance and discipline to implement and monitor the agreed strategy
q Reviewing the detailed plans and budgets that will implement policy and strategy.
q Development of relevant metrics.
q Giving early warning of when strategies are failing and advising on corrective activity.
q Independently reviewing the Sales and Marketing management structure and advise.
q Highlighting both good and bad exceptions to expected performance so that lessons can be learnt and prompt action taken.
q Providing outside experience of the workings of other companies and industries.
q Providing additional network of contacts for business benefit.

Focus
q New customer acquisition.
q Customer retention and growth.
q Qualification and prospecting process.
q Proposition development.
q Major bid support.
q Pay plan design.
q Key performance indicators.
q Structured sales meetings and reports.
q Sales management coaching and skills transfer.
q Sales training, coaching and development.
q Field accompaniment.