1.1
OFFICE ORGANISATION
The
layout of an office should reflect the ideals and needs of the organisation. For
example, if teamwork is an important part of the organisation, the layout will
need to encourage this by providing areas where teams can work together.
In
particular, it should reflect how work is organised and exactly what work needs
to be done. Is there a complex departmental structure with each manager having
his or her own separate responsibility? Is the work largely confidential? Does
it require specialised equipment?
Traditionally, offices
were cellular, ie separate medium-sized rooms, with one or perhaps two workers
in each. Often, each office provided supporting services for a member of the
management staff. There are a number of advantages to this type of layout.
·
Each office is quiet so there are no distractions to
reduce concentration.
·
Each office is private and secure. It is easy to carry
out confidential tasks. The office can be locked if there is no one in it.
·
The staff can adapt the office to meet their particular
needs; it becomes their own private space. Usually, they will look after and
“protect” this.
However, cellular
offices are expensive to build (think of all the dividing walls!) and do not use
space very efficiently. Once a group of cellular offices have been built, it is
difficult to change the overall layout, as this will mean knocking down the
dividing walls. The staff can become rather isolated and out of touch with each
other.
In
recent years, there has been an increasing move towards open plan offices. These
are large, open rooms where many people work. They are cheaper to provide than a
number of cellular offices. Workers can sit in teams often at blocks of desks.
The working area may be subdivided by moveable screens.
Sometimes
organisations change to open plan offices when they re-organise their management
structure. Today, this often means cutting down on the number of managers and
setting up teams of staff. These are groups of workers who together are
responsible for a particular business activity, eg the administration of sales
accounts. Once a team has been set up, it is clearly a good idea for them to be
together. Teams also make it easier to build up a feeling of corporate identity.
The staff become much more aware of each other and of the organisation’s
expectations of them.
However, open plan
offices do have disadvantages.
One
of the most recent developments in office organisation is “hot desking”. The
rapid growth of computer communications means that it is now possible for
managers also to work at home. They will only visit the office from time to time
and will not need a desk of their own there. Instead, the organisation will
provide a number of work stations which will be available for any “home worker”
to use. These are the “hot desks”.
1.2 THE
INFLUENCE OF THE WORKING ENVIRONMENT
People work for a
variety of different reasons, not simply for money! A great deal of research has
been carried out to find out what are the reasons. In general, people will
always act to try to meet their needs or wants. They behave in certain ways
because the resulting “rewards” allow those needs or wants to be met. So what
needs or wants are being met by work? Physical needs, such as the need for food,
are met by giving people money. However, once people have enough money to be
comfortable, just paying them more money does not always get them to work harder
or produce a better product (see Section 2.5; Remuneration). Whether or
not piece rates and targets are effective may depend upon other factors.
People expect a job to
give them a range of other rewards. If this does not happen, an employee is
likely to leave in order to find something better. The working conditions are
almost as important as pay. At the very least, the Health and Safety at Work
Act, should ensure that physical conditions are safe (see Section 1.4). However,
employees increasingly also want their working environment to be pleasant. This
will partly depend upon the way in which the office is organised (see Section
1.1). Finally, employees will also want to be able to use a variety of
facilities eg rest areas, dining areas. Indeed, the Health and Safety at Work
Act, states that there should be reasonable welfare facilities.
The
amount of mental stress that “comes with” the job also affects employees’
attitudes. This is partly related to the degree to which staff are first trained
and then supported in their job roles. Employees expect to be properly trained
(see Section 2.4) and equipped to carry out a task and then to be allowed to get
on and do it without excessive supervision or distraction (see Section
1.1).
The
factors outlined above will not always by themselves produce more or better
work. People want their efforts to be recognised by others. Recognition should
mean that they are given greater responsibility and perhaps promotion. They need
to feel a sense of achievement; work tasks should be challenging though not
impossible. The job should make people feel good about what they do.
1.3
ERGONOMICS
Ergonomics is the
science of designing equipment and working environments so that they are
comfortable and safe and that they ensure maximum efficiency. Problems can often
be caused if people have to keep carrying out the same task hour after hour,
such as using a keyboard. One major difficulty that may result from constantly
using a keyboard is repetitive strain injury (RSI). This results in numbness,
pain and tingling in the fingers. In general, there are a number of important
guidelines.
1.4
HEALTH AND SAFETY
Health and safety in
the workplace are regulated by the Health and Safety at Work Act, 1974. Under
the Act, every employer has a duty to ensure the health, safety and welfare of
their employees, as far as it is reasonably possible. When deciding what is
reasonably possible, an employer must balance the risk of an injury against the
cost (in money, time, etc) of guarding against that risk. However, employees are
also expected to act safely.
In
particular, employers must carry out the following activities:
This act was
re-enforced by the Health and Safety at Work Regulations, 1992. Under these
regulations, employers must carry out a wide range of duties in order to protect
the health and safety of their employees. These further responsibilities include
the following.
Particular regulations
apply to workers who use display screens, eg computer monitors, for an important
part of their normal work. These are the Health and Safety (Display Screen
Equipment) Regulations.
1.5 THE
IMPORTANCE OF ACCURACY IN THE PREPARATION, STORAGE AND RETRIEVAL OF
INFORMATION
It
is essential that all the information in a document is correct. Notices,
letters, etc that are inaccurate will, at the very least, present a bad image of
the business to its employees, customers or suppliers. However, they can also
result in mistakes that cost organisations money or result in legal action.
There are many possible examples. Incorrect operating instructions might result
in valuable computer data being lost. The financial information in a business’s
annual report must be prepared in line with the correct accounting rules. The
information that is given to a customer will form the basis of the contract of
sale. If a mistake is made, eg the goods are not correctly described, the
business has broken the law. In these situations a lot of care may have to be
taken to make sure that the actual wording communicates the correct meaning
exactly and cannot be interpreted in any other way.
Sometimes it will not
be enough for a document to be factually accurate. It is important for letters,
reports, etc. and other external communications to be grammatically accurate
with correct spelling. Internal messages do not need to be particularly well
presented as long as they are legible. However, a business letter to a valued
customer will have to be perfect in all ways.
In
the past, when business documents were commonly handwritten or typed this could
be a problem. Some documents could go through a series of re-writes (drafts)
until their layout and style was perfect and there were no mistakes. This was a
complicated task that took a long time. Now, the increasing use of information
technology has meant that documents are usually word-processed. All that is
needed to re-draft a letter is the use of a keyboard and the “Edit”
commands!
For
many businesses, the computer revolution has also completely changed the way in
which information is stored. Traditionally, letters and other documents were
stored away in filing cabinets. Today, most internal documents are generated by
computer and can be stored on disk, data cartridge, etc. (However, much material
from outside will be in paper form and need to be stored in the traditional
way.)
However, the problem
of locating and retrieving stored documents has not changed. It is still
essential that documents are accurately stored. A document that is not stored in
the right place may not be found when it is needed. There will have been little
point in storing it in the first place. A business will generate many thousands
of documents in a year, any one of which may need to be referred to again in the
future. This is only possible if each one is referenced in some way. Usually,
every document about a particular subject, eg a particular customer, activity or
project, is grouped together in a paper or card file or box. Within this file
documents are often numbered, perhaps in date order. The files themselves may be
kept in alphabetical or date order.
If
documents are being stored on disk, separate directories can be set up to store
a particular group of documents. The documents will be stored as files on a disk
and need not exist on paper at all.
1.6 THE
IMPORTANCE OF THE SECURITY OF DATA
One
of the advantages of the electronic storage of data is that it is much easier to
store a document on disk, partly because this takes up hardly any space. It is
then easy to find and access the data. However, unless security measures are
taken, anyone can do this. Another advantage is that huge amounts of data can be
stored, but who is to say how this has been collected and whether it is
accurate? It would be quite possible for information to be collected about any
one of us without our knowledge.
Access to data can be
controlled in a number of ways. Probably the commonest way is by the use of
passwords. Often this is linked to a system which classifies the stored data
into groups depending upon how many people are going to be allowed to see it.
The most sensitive information, eg personnel records, is given the highest
security rating and can only be seen by a few people. All the users can see the
less sensitive information. Rather than keying in a password, users may gain
access to the system by means of an identity card which has to swiped through a
reader.
Data can also be
protected by physical means using locks on the computer which stop it working.
It is also important for floppy disks to be securely locked away so that they
cannot be stolen.
The
collection and use of personal data is controlled by the Data Protection Act.
This covers all data stored on computer that concerns living individuals. The
act does not include data that is only used either for calculating pay or
pensions or for recording payments. For example, neither an employer’s computer
records of the hours worked by an employee nor a credit card company’s customer
records would be covered. Also, any information which has to be provided by law,
eg personal data in the electoral register, is not included.
Under the terms of the
Act, the name of every organisation that uses personal data must be on a
national register. This is administered by the Data Protection Registrar. Users
must:
Anyone can inspect the
register.
Subjects must have
access to their data and have a right to correct any mistakes.
Sometimes data are
lost when there is a computer failure or a power cut. It can be very expensive
and time-consuming to replace the data which is lost. Computer users guard
against this by backing up their data: regularly taking an extra copy of the
data on a disk. Large files are backed up overnight onto magnetic tape.
Organisations who use very valuable data store their backups in a separate
building, just in case one building burns down.
Data can also be
damaged by computer viruses. A virus is a computer programme which copies itself
onto files and damages the data. Viruses can remain hidden in a computer system,
triggered by a date or a certain combination of keys being pressed. The worst
viruses can destroy the contents of a hard disk. They are passed from one
computer to another, by using floppy disks which contain viruses or by
downloading infected files from the Internet. Organisations can protect their
systems from viruses by preventing the use of unauthorised floppy disks, and by
installing anti-virus software on their computers so that each time they are
switched on, the disk is checked for viruses (disinfected).
INTRODUCTION
The
employees of a business are amongst its most valuable resources: sometimes the
most valuable resource. The task of building up an effective work force is a
very important business activity.
There is often a
continuous turnover of employees in all but the smallest organisations.
Vacancies may result from a number of causes. People may have left or been
promoted. The organisation may be expanding and need extra
workers.
Large businesses will
attempt to plan how many employees and what skills will be needed in the future.
Most other businesses will carry out this activity from time to time, eg when a
new product is being developed. However, it would be a mistake for any business
to take on new employees without considering how much and what type of work they
will be expected to carry out. These decisions will in turn affect how new
employees are paid.
The
process of appointing new staff will involve a number of
activities:
All
actions which directly affect employees must meet the requirements of the Sex
Discrimination Acts of 1975 and 1986 and the Race Relations Act of 1976. These
make it illegal either to favour or disriminate against people of a particular
sex, colour, race, ethnic or national origin. The law allows certain exceptions
such as posts in a single sex establishment, eg a girls’ boarding school. The
1970 Equal Pay Act must be observed. This states that men and women must receive
equal payment for doing broadly similar work. The Disability Discrimination Act
1996 makes it illegal to discriminate against people with a physical or mental
disability which does not prevent them from doing the job. It does not apply to
organisations with fewer than fifteen employees.
2.1
RECRUITMENT
Recruitment is the
process of obtaining a number of suitable applicants for a job vacancy. Once a
job vacancy has been identified, the first task is to draw up a detailed
description of what the person will be expected to do. This is called a job
description.
Now
the knowledge, skills and attitudes the vacancy demands can be identified. This
is done by drawing up a person specification. When this has been done, the next
task is to attract suitable applicants.
A
person specification will include:
A
business can then go ahead and recruit, either internally from the existing
employees, or externally.
Internal applicants
can be attracted by advertising posts on notice boards or in in-house magazines.
Filling vacancies internally has a number of advantages, eg it is quicker and
cheaper, and motivates the work force. However, especially in small or
medium-sized organisations, the pool of possible applicants may be too small to
guarantee a good choice of suitable candidates.
One
of the most popular external methods of recruitment is advertising in newspapers
or magazines. A recruitment advertisement is a short description of the post,
partly drawn from the person and job specifications. Its contents will
include:
It
is important that vacancies are advertised where they will be seen by the most
suitable candidates. Advertisements for a post in a national business should be
displayed in national newspapers, or specialist magazines or trade journals, to
attract a national pool of applicants. However, advertisements must also be
cost-effective. It would be a waste of money to advertise a temporary, unskilled
post in the same way. It would be far better to use a local newspaper or a
postcard in a shop window.
There are two types of
organisation which exist mainly to help recruitment:
Job
centres are run by the Department for Education and Employment (DfEE). They
advertise posts on behalf of employers and choose suitable candidates. Job
centres are especially important for advertising skilled, semi-skilled and
unskilled manual and clerical jobs. They do not charge for their
services.
Recruitment agencies
are privately-owned businesses which specialise in recruitment and selection.
People who are looking for work will be interviewed and put on a register.
Employers will notify the agency of a vacancy. The agency will then send along a
suitable candidate from its register. They aim to make a profit by charging the
employer a fee. Employers save time and money on advertising the vacancy and
shortlisting. Recruitment agencies supply both temporary and permanent
staff.
A
source of information about jobs for young people is the Careers Service. As
well as giving advice and information to students, it also collects the details
of local job vacancies and distributes them to local schools and
colleges.
2.2
SELECTION
The
next step is selection: choosing the best person for the post. This starts with
inviting people to apply for the post. There are a number of ways this can be
done:
Application forms are
sent out by the organisation, often with further details about the post to be
filled. They will normally request the following information from the
applicant.
The
applicants are often also given the chance to provide further information in
support of their application. The application will usually have to be supported
by the names of people who will provide references. A reference is meant to be a
clear, unbiased statement of an applicant’s abilities, character and experience,
usually from previous or current employers.
The
advantage to the employer of using an application form is that basic information
about the applicants is collected in an organised format. The information can
easily be compared with that obtained from other candidates, and with the person
specificatioh.
Writing a letter of
application is probably more difficult than completing an application form. The
letter should usually begin with an explanation of why you are applying for the
post and then go on to cover the topics usually found on an application form. It
gives applicants the chance to provide information that could not easily be
given on an application form.
The
applicant’s ability (or inability!) to construct well argued and literate
reasons for gaining the post could even provide evidence of their suitability to
do the job. However, each candidate may provide information on slightly
different topics, making it difficult to compare candidates. Letters may give
little information about some of the items on the person
specification.
A
CV is a summary of an applicant’s educational and work life. It is basically a
list of experiences and achievements presented without comment. Usually a CV
will need to be accompanied by a short letter of application. This will give the
reasons why the applicant wants the job and why he or she feels that he/she will
be able to do it.
2.3 THE
INTERVIEW
An
interview is usually the final stage in the selection process. The candidates’
experience and skills will be shown by their application forms, CVs or letters
of application. The information from all the candidates is compared. The aim is
to produce a short list of perhaps six applicants who best match the person
specification. These are the people who will be interviewed.
It
is very important to organise the process of interviewing very thoroughly,
especially if it is for an important post. The future success of the business
may depend upon the skills of the successful applicant.
The
number of people conducting an interview can vary:
Increasing the number
of interviewers allows each interviewer to ask questions on particular aspects
of the post. At the end, the interviewing panel usually meet to discuss the
strengths and weaknesses of the candidates. Hopefully, as a result, the final
decision is less likely to be biased. One problem is that the interviewing
process can become too complicated and it may be very difficult to get all the
interviewers to agree.
It
is important to prepare for an interview as thoroughly as
possible:
The
conduct of the interview is equally important
The
successful candidate must then be formally offered the job, usually verbally at
first and then in writing. These offers need to be made with care because they
can form the basis of a contract of employment. This identifies an employee’s
conditions of service, eg rate of pay.
The
Trade Union Reform and Employment Rights Act 1993 states that all full-time,
permanent employees must be given a written statement of their (basic) terms of
employment. The employer does not legally have to issue a written contract of
employment.
2.4
IMPORTANCE OF EFFECTIVE SELECTION
The
recruitment and selection of employees is a time-consuming and expensive
process: a national newspaper advertisement alone could cost several hundred
pounds, and added to this are the travelling expenses of the interviewees and
the salaries of those doing the selection. It is, therefore, essential that the
right people are appointed. If not, it will cost the organisation even more in
the long run. If the person appointed turns out to be unable to do the job
properly, they may make costly mistakes and will require additional training.
Alternatively, they might decide to leave, which would mean that the whole
process of recruitment and selection would have to be repeated.
2.5
TRAINING
There are two types of
training:
The
aim of induction training is to introduce new employees to their workplace
andiheir new job. It is not about giving them the skills to do a particular job.
In fact, the same induction training programme may be given to a range of new
employees.
It
is likely to provide information about a number of topics:
Good induction schemes
are essential. Employees learn what is expected of them, including what to do in
emergencies. As a result, they will need to ask fewer questions and will make
fewer mistakes. This will increase the efficiency of the
business.
The
business benefits because its employees are more knowledgeable and feel more
confident. It is an effective way of communicating the aims of the business to
all employees. It can also be an opportunity to develop teams, especially if a
group of employees go through the programme together.
The
alternative to induction training is to rely on the grapevine (gossiping,
spreading rumours, etc) to tell newcomers about the business. Though the
grapevine will always exist in a business, many of its rumours and “facts” will
be not be correct and this spreads confusion and
misunderstanding.
Skills training is
becoming more and more important. Organisations increasingly need people to be
ready to learn new skills and cope with new situations. The need for an
organised system of training and qualifications has led to the development of
NVQs (National Vocational Qualifications) which are based upon standards of
competence set by industry. A competence is the ability to carry out a
particular job-related activity.
Training can be either
‘on-the-job’ or ‘off-the-job’. ‘On-the-job’ training builds up a range of
practical skills by staff actually doing the job. ‘Off-the-job’ training often
takes place away from the workplace, eg at college. A large organisation may
have its own training centres. Training will often be on a day-release basis, eg
attending college every Friday. These schemes develop the background knowledge
which is often the basis for practical skills.
Employees are likely
to experience both kinds of training during their working lives. For example, a
receptionist could learn how to use the switchboard ‘on-the-job’ by working
alongside an experienced employee, but s/he might go on an external training
course to be trained ‘off-the-job’ how to deal with difficult
customers.
A
well-trained work force is one of a business’s greatest assets. Training
increases motivation which increases output because employees produce more of a
better quality product. A well-trained worker will be more skilled and better at
solving problems. In turn, this will make the business more effective and better
able to compete and meet consumers’ demands for better products. For all of
these reasons, a staff development programme is essential for a successful
business.
A
business that does not constantly re-train its workers will soon find that it
cannot compete with businesses that do. New technology appears every year,
resulting in the constant need for new skills. Training encourages workers to
see future changes as an opportunity rather than a problem. The possession of
modern skills will improve their own career prospects.
2.6
REMUNERATION
An
employee’s remuneration is the complete package of material rewards they gain
from their employment. The most important form of remuneration will be their
pay, but they might also gain the use of a car, cut-price goods, free medical
insurance, etc. These non-monetary rewards are called fringe
benefits.
There are basically
two methods of calculating an employee’s pay:
Each method has a
number of different varieties.
Time rates are based
on the number of units of time worked, eg hours, weeks. Hourly rates are most
common, eg £5.00 per hour for 30 hours a week as a counter assistant.
There is often a basic rate for each hour worked up to an agreed number of hours
a week. If more hours are worked, then these are paid at a higher rate, as
overtime.
The
payment of a salary is also related to work over a period of time, though in
this case it is a year. An annual salary is agreed which is then usually divided
into twelve equal parts. Thus an employee is paid 112 of their annual salary for
every month worked. The actual amount paid will usually start with a basic sum.
People often then receive additional pay, eg for the number of years worked with
the employer, for accepting specific extra responsibilities, for gaining
additional qualifications.
A
salary is a common method of payment in administrative or professional posts
where it is difficult to work out the number of hours that will need to be
worked or define the output.
The
simplest output-based wage payment system is a piece rate in a manufacturing
business. This is based on the number of times the employee completes a
particular task. Piece rates are meant to encourage employees to work hard but
may only be suitable if the output is repetitive and simple. The unit of output
must be easy to measure without argument.
The
payment of a commission is in a way a type of piece rate, except that the unit
of output is not a product but a sale. The commission will often be a percentage
of the value of the sale. Salespersons can be partly paid in commission, so much
for every sale. Payment by commission encourages sales and means that staff are
paid out of the extra incQme they generate.
Another much more
modern method of payment, which is also related to output, is
performance-related pay. The employee is given a target. The targets can be very
simple, eg working a number of days without absence. However, managers can be
given more complex targets. For example, a sales manager can be rewarded for
increasing the number of active clients, or a headteacher for increasing the
number of students on roll. For whatever reason it is given, a bonus will be
awarded for reaching a numerical target.
Target setting is
becoming an increasingly important part of calculating pay. However, it is
important that targets are well thought out. If they are too low, they are
likely to have little effect. Little extra effort will be needed to reach them.
However, targets that are so high that they are unlikely to be met may also have
little effect. Worse than this, employees may decide that any more than a
minimum effort is pointless as they will not be rewarded.
In
fact, many people’s pay is made up of a basic pay which is time-related and then
a bonus that is linked to output or sales, etc. This bonus is an incentive to
reach a target. The basic pay could be based on the number of hours worked or an
annual salary.
By
the Employment Protection Consolidation Act 1978, an employee must receive an
itemised pay slip. This will show gross pay (pay before any deductions), net pay
(the amount actually “taken home”) and any deductions. The two most important
deductions will be income tax and national insurance contributions. Other
possible deductions may be contributions to a pension fund or trade union. An
example of this is shown below.
Tax £366.00
National
Insurance
£158.00
Pension
£133.00
Total
Deductions
£657.00
Net
Pay
£1573.00
3.1
IMPORTANCE OF COMMUNICATION
Introduction
Communication is the
process which enables ideas and information to be passed between people and
organisations. Communication in a business can be:
External
communications link the business with individuals or organisations outside the
business, eg customers. However, the bigger the business is, the more likely it
is to need a network for internal communications to link different departments,
employees, etc.
The importance of
internal communications
Good internal
communications are vital. They provide information on a huge range of topics,
from a mission statement, stating the organisation’s aims, to a menu listing the
dishes available in the staff restaurant.
Communications also
give instructions on how to carry out all the tasks that make up people’s jobs.
Some of these will be complex, eg the details of how to operate a new computer
system. Others are simple, eg how to work the coffee machine. However, without
these instructions the business could not function. It would be difficult to
carry out even the most routine actions.
Increasingly,
communication is also necessary so that workers can play a bigger part in the
business. Workers in teams are expected to work together to organise the
production of a good or service and meet targets. This will be impossible unless
they are fully informed. For example, workers in a production team will need
details of which goods are to be made.
Internal
communications will play an important part in affecting what the employees feel
about the business. Do communications invite them to play an active part or are
they just instructions? This will affect their motivation and the amount of
loyalty and support they give as a result.
It
is also equally important to communicate to individual workers how successful
they are. This may be done formally through an annual appraisal interview to
discuss their progress. At the other extreme, they are legally entitled to a pay
slip showing how their take home pay has been calculated!
Communications also
play a part in measuring the performance of the business. It is important for
all those involved in the business to know how well it is doing. At its
simplest, “Does it make a profit?”. This calculation will need the details of
all sales and purchases to be communicated to the finance department.
Up-to-date information
will also be essential in planning for the future of the business. Plans are
most likely to work if the starting point, “Where are we now?”, is correct. This
will require a great deal of accurate information to be communicated. Even when
the plan has been put into practice, it will be necessary to continue to collect
and communicate information so that it can be constantly up-dated.
The
importance of external communications
Sometimes information
may have to be communicated by law. For example, at the end of the financial
year companies will have to publish a set of annual accounts. These will bring
together the financial results of the business over the year.
All
types of financial communications with other businesses are particularly
important. For example, all businesses must communicate with suppliers to
purchase goods. The resulting debts have to be paid which will need an
instruction to their bank.
It
is vital that all financial communications are accurate. Organisations must know
exactly how much money is coming in so that there will always be money to pay
debts when necessary. The business will soon get a bad reputation if it does not
pay its debts properly.
Communication with
customers is an important part of marketing activity. Advertising plays an
essential part in letting people know about the product, getting them to take an
interest in buying it and then finally actually purchasing it.
However, communication
with customers continues to be important even after the sale. Any problems must
be promptly and effectively dealt with. How this is done will help to decide how
the customer views the organisation, “It is the type of business that I would be
happy to deal with again?” Do the communications create an impression of a
quality business?
3.2
METHODS OF COMMUNICATION
INTRODUCTION
Traditionally,
businesses have communicated:
Candidates should be
encouraged to consider the advantages and disadvantages of the various methods
of communication.
Discussions and
meetings
The
commonest form of communication is talking to people. However, the actual words
we use form only part of the message. There are a large number of ways in which
people communicate their thoughts, ideas and emotions. What tone of voice do we
use: threatening or friendly? What facial gestures go with the words we use: a
frown or a smile? In fact nonverbal forms of communication (gestures, body
movements) can be more important than what we say.
Face-to-face
communications range from the casual, a quiet gossip, to the very formal such as
an interview. They can take place between two people or may involve a
group.
A
business meeting is an example of a formal group communication. It will usually
be chaired by a manager and its members will discuss plans, problems, new ideas,
etc. The aim may be just to listen to ideas or perhaps to take decisions.
An
effective meeting will at the very least need:
An
agenda (an example of a formal document) plays an important part in making sure
a meeting is effective. An agenda is a list of the items which will be discussed
at the meeting. A copy of the agenda should be sent to everyone attending
beforehand. This is so that they can prepare themselves, eg by bringing relevant
paperwork. There are certain headings which always appear on an agenda, and
others which are specific to one meeting. At the top of the agenda it will state
the name of the group that is meeting and the date, time and location of the
meeting. This will be followed by a list of the main topics to be discussed at
the meeting. Each topic will be an item on the agenda.
1.
The minutes of the previous meeting
If
the group has met before, it must first agree that the minutes (ie the record)
of the last meeting are accurate It is very important that they are a correct
record. They will be checked if there is any future disagreement over what was
decided.
2.
Matters arising from the minutes
One
of the main activities under this item will be to discuss any business left
unfinished at the end of the previous meeting. Often the minutes will include
instructions; known as action points, eg letters to be written. These will be
checked at a later meeting under this agenda item.
3.
Reports
This will consist of
statements from members of the group who have special responsibilities, eg the
chairperson.
The
main part of the agenda will consist of the discussion of a number of issues.
Often the discussion will end with a vote on a motion. This is a short statement
which identifies exactly what decision is being suggested.
5. Any other
business (AOB)
This item can be used
by any member of the meeting to raise any matter related to the work of the
group. Usually notice has to be given to the chairperson.
6.
Date of next meeting
It
is usual to agree on the date of the next meeting as the last agenda item.
The
most important person at the meeting will be the chairperson, who carries out a
number of tasks:
It
is essential to have a record of the meeting, which is provided by the minutes,
(see page 20.)
Video Conferences
It
is not always possible or practical for a particular group of people to gather
together in one place for a meeting. In some circumstances it is more
appropriate to hold a video conference. Video conferencing is the use of
telephone links to set up television and video networks which allow people in
different parts of the country/world to see and talk to one another. This method
saves expenses and time taken in travelling to and from meetings.
The
telephone
It
is clearly not possible to travel to have face-to-face conversations with all
people with whom we deal, so the telephone has to be used instead. It is
important at the start of a conversation to establish who is calling and what
the subject is. It is necessary to be even more careful when dealing either with
people outside the business or other organisations.
Firms differ in how
they deal with external queries (eg from customers) over the telephone. It is
sometimes company policy for calls to be passed onto an expert as soon as
possible. The person who eventually talks to the caller may either have
specialist knowledge or have been specially trained to deal with queries or
complaints. On the other hand, some businesses prefer the person who first
speaks to the caller to have some knowledge and training.
Whatever the policy
is, someone will need to be prepared to spend time helping callers. There is
usually a company greeting and staff will often offer their name. The next step
may be to find out and then use the customer’s name. One way of finishing the
call is to summarise the conversation and thank the caller.
The importance of
verbal communication
Verbal communications
give the people involved the chance of giving an immediate response. This allows
them to negotiate, ask questions and put forward ideas. This form of
communication is either free or inexpensive. The telephone allows simple
worldwide access to other people and organisations.
However, there are
many problems. It is sometimes essential to have a written record; this is why
there must be minutes of a meeting. Another difficulty is that speech is really
only like text. Pictures, tables, charts, etc, cannot be communicated.
Documents
Business
letters
A
letter is the most accepted way of communicating information to people outside
the business or to other organisations. Exact and detailed information can be
sent almost anywhere in the world in a relatively secure manner. There is a
record of what was “said” which can be stored, together with the resulting
reply.
It
need not require any complex equipment to produce, a pen will do! However, in
most businesses letters are produced using computer hardware and word processing
software. This has important training and cost implications.
Business letters
should be written in direct, plain English so, for example, slang is not usually
acceptable. The subject of the letter is introduced in the first paragraph which
usually also refers back to any previous correspondence either by letter or
telephone. Paragraphs should be short, each one communicating a separate part of
the overall “message” of the letter.
Almost all businesses
use their own pre-printed letter heads with th& business name, address and
perhaps logo at the top. At the foot there may be further information about the
6usiness. Some businesses have their own house style, ie rules on the exact
layout of a letter.
The
text is normally produced in blocked style. This means that all text will start
at the left hand margin. There are no first line indents, eg at the beginning of
a new paragraph.
A
line space is left between different parts of the letter, eg between the date
and the name and address of the addressee (the person to whom the letter is
written) and between this and the salutation, eg Dear Ms Line spaces are also left
between paragraphs.
The
letter should have a closure which identifies the sender of the letter. This
will be Yours faithfully, if the salutation was Dear Sir or Madam. If the letter
was addressed to someone by name, the closure is Yours sincerely.
Great care must be
taken to make sure that all factual details are accurate and the grammar and
spelling are correct. A spelling checker in a word-processing software package
is very useful.
The minutes of a
meeting
Like an agenda (see
page 20), the minutes will first state the name of the group that is meeting and
the date, time and location of the meeting, together with a list of who
attended. Next will be a statement that the minutes of the previous meeting
(after any corrections) were agreed as “a true record”. They will end with the
date of the next meeting.
The
minutes must be accurate and complete, recording each item on the agenda.
However, they include only the most important points. All action points and
motions should be recorded together with the results of all votes.
Memos
(memoranda)
Whilst business
letters can be quite lengthy and are generally used for external communications,
memos are often short, preferably simple and used for internal
communications.
However, as with a
business letter, there is a standard layout for memos. The top of the memorandum
sheet is usually pre-printed with the headings, ie To, From, Subject, Ref
(Reference, usually a letter/number code) and Date. It is particularly important
that the subject details are stated as simply and briefly as possible.
Memos may be hand
written or word processed, addressed to one or a number of people. In the latter
case, there will be a circulation list which identifies who is to receive the
memo.
Reports
A
report is used to communicate detailed information, and can b&anything
between one and thousands of pages long. It is divided up into sections, with
numbered headings and subheadings. Each organisation will have its own
report format, but a typical structure would include the following:
Messages
Most businesses will
formally record messages that cannot be directly communicated in person to the
recipient, especially telephone messages. Forms can be supplied, pre-printed
with headings for the name of the caller, the date and the time, the contents of
the message and the name of the person calling or telephoning.
Notices and signs
Notices and signs
provide simple information in the form of instructions, reminders or requests to
staff or visitors. Such messages usually take the form of public notices, eg
health and safety warnings on equipment. It is important to design them to catch
people’s attention. They should be simple, consisting of a bold heading followed
by a “message” that is brief and clear.
Newsletters
Many organisations
produce their own newsletter which is circulated to employees, major customers
and suppliers. It can motivate employees to see articles and photographs of
themselves, and can inform people about the organisation’s involvement in the
community. The production of newsletters is much easier now that cheap, desktop
publishing systems are widely available.
The importance of
formal communication by documents
Documents offer a
number of advantages compared to verbal communication. Most importantly, there
is a record which can be copied and stored. This can be checked if there are any
doubts or disagreements. A document allows points to be more carefully argued
and explained. Information can be presented using a number of tabular and
graphical methods, eg charts, tables, diagrams.
However, compared to
verbal communications, they are inflexible. It is difficult to change what is
put on paper. It is much easier to change an idea that is put forward in
conversation. Long documents may not be read properly and important information
may be buried in unnecessary details.
Informal communication
takes place wherever two employees talk to each other, eg in the canteen or over
the photocopier. Information can be passed very quickly round the organisation
by this method, which is known as the grapevine. Harmful and inaccurate rumours
can also be spread, usually as a result of a lack of effective formal
communication by management.
3.3
DEVELOPMENTS IN COMMUNICATION
In
the last twenty years there has been a revolution in communications resulting
from advances in:
As
a result, businesses, especially large ones, increasingly rely on computers and
data links to communicate and present information.
Modern
telecommunications
In
the past, communications away from a home or office telephone were very
difficult and inconvenient. This situation has been revolutionised by the mobile
telephone and the pager. Whilst the mobile telephone allows for normal voice
communications, the pager is more limited in what it provides. The basic pager
just tells the owner that there is a telephone message for them. However,
message pagers will display a simple message.
Similarly, documents
no longer have to be sent by post. They can be faxed. The sender’s machine scans
a document, a page at a time and then transmits a facsimile of it to the
destination, via telephone lines, where a copy is printed out, also a page at a
time. This can be used for pictures as well as text.
Another important
result of the advances in telecommunications and computers has been the
development of information services. Early, simple forms 5f this were teletext
services offered by BBC and ITV. These consist of pages of information available
from a modified television. The service is not interactive.
A
modern information service gives the user the chance to:
It
is interactive and allows a range of other services, eg the ordering of goods.
Providers offer specialist services for businesses, eg financial reports on
companies.
The
growth of telecommunications is partly the result of the use of ISDN links.
These transmit information as a digital signal. This gives enough capacity to
provide audio-visual services and interactive services, eg video-conferencing.
This allows people in different locations both to converse and see each
other.
Computer
communications
The
demands of business have led to the development of a range of facilities.
Electronic data interchange (EDI) is the term used to describe the use of
computers to communicate information.
The
result is a computer network which has many advantages for a business. For
example, it means that instructions no longer have to be on paper. An order is
no longer written down but becomes a communication from one business’s computer
to another via a data link.
It
is possible to link computers together across a geographical area. Networks can
be either:
A
client/server network will be based around a single powerful file server which
has a hard disk. Work stations or terminals on the network do not have their own
hard disk. They depend upon the file server for access to software and user
files.
A
peer-to-peer network is a simple and inexpensive way of connecting a small
number of computers. Each work station has its own hard disk drive on which its
user’s files are stored. Other users can access these files.
Computers can be
linked together over both small geographical areas (eg a building) and much
larger ones. A network linking together users in a building will form a LAN or
local area network. Networks that connect users over hundreds or thousands of
miles using the telecommunications network are called WANs or wide area
networks.
Local area networks
have a number of advantages.
However, networks also
have disadvantages.
Today, the internet is
perhaps the most well known example of a wide area network. It links together a
huge range of people and organisations around the world, eg schools,
universities, businesses, libraries.
One
important service offered through the use of data links is E-mail. This is the
communication of text, eg messages, letters and reports, between computer users.
Each one of the users involved will need an E-mail address. The document is
created using a computer in the normal way. It is then transmitted to its
destination where it is stored in the other computer’s mail box. It can then be
opened on the screen and read.
There are also a large
number of specialised data links operated by large organisations. The Bankers
Automated Clearing Service (BACS) is an example of the specialised use of EDI.
This system was set up to save money by moving funds between bank accounts
electronically by computer.
A
modem is needed to connect a computer to the telephone system. At first, modems
were separate pieces of equipment but they are now often built into
computers.
The
methods of communication that have resulted from the telecommunications and
computer revolutions have a number of potential advantages:
However, there are
also disadvantages.
Today computers are
widely used within business for a variety of tasks. The following are
examples:
These applications use
widely available general (or generic) software. It is also possible to buy
software which is produced for a particular type of business, eg a small
newsagent, or activity, eg computer aided design. Large businesses often have
software written specially for them.
Types of personal computer
Personal computers
come in a range of sizes. Some examples are:
Palm top computers can
be held in the palm of your hand. However, they can only cany out basic
processing activities. Palm tops are often used as personal organisers to store
addresses, etc. The next size up is a notebook, which is small enough to be
carried in a small bag. They are used “on the move” in trains, hotel rooms, etc.
Notebooks will be expensive but are capable of carrying out the same functions
as a desk top computer.
The
commonest size of computer is the desk top, the size you wilr normally use at
school or college. Similar sized computers that are tall, narrow and usually
rest on the floor are called tower computers.
A
computer collects, processes, stores, outputs and communicates information as
follows:
Data can be input in a
number of ways, by the use of:
A
scanner will create an image as a computer file of whatever is scanned: a
document, a picture, a diagram, etc. This can then be edited. Electronic cameras
take a picture which is stored not as an image on a film, but as an electronic
image which can be down-loaded to a computer. This can be copied and pasted into
any other file as a graphic image.
As
well as inputting information into a computer, it is necessary to input
commands, eg to create a new file. The commonest ways of doing this are by
using:
The
earliest computers needed keyboard commands to do this. This used keys that were
extra to the traditional typewriter keys, eg Alt, Control, and a number of
function keys, Fl, F2, etc. Commands can still be selected using the
keyboard.
However, most people
usually now use a mouse to select commands. Moving the mouse moves a pointer
around the screen. This can be pointed at the commands, eg File, Edit, which are
displayed on a bar across the top of the screen. Commands are selected by
pointing and clicking, using the left-hand mouse button. This action will
usually cause a further pull down menu to be displayed.
A
tracker ball is rather like an up-side down mouse. The ball is usually in a
socket on the top of the computer. It can be moved directly by your fingers. A
touch pad is a small pad which is sensitive to touch and movement. Moving your
fingertip across the pad moves the mouse pointer in exactly the same direction
and distance.
The
text commands are duplicated by a bar (called a tool bar) of “little pictures”,
called icons. Again, these are selected by pointing and clicking. There are
usually at least two ways of carrying out the same operation. For example, a
document can be printed by selecting either the Print command from a pull down
menu or the print icon (a little picture of a printer).
There are a number of
different devices used to store data, eg:
Stand alone computers
will store the data on a hard drive whose capacity is measured in either
mega-bytes (= one million characters) or, nowadays, giga-bytes ( one billion
characters). A byte is one character. This will be the main data store, which is
identified as the “c: drive” by the computer.
Computers also give
users the option of storing data on a floppy disk. The first disks in common use
measured 5¼ inches in diameter. They
just consisted of a thin, floppy plastic disk. These have now been replaced by
disks which are 3 1/2 inches across
but are now held in a rigid plastic case. However, they are still called
“floppies”. Floppy disks go inside an external disk drive known as the
“a:drive”.
CD-Roms are
increasingly used to store information, though at the moment many are read-only.
The user cannot edit the information stored on them or add anything new.
Software and clipart are often stored on a CD-Rom. Magnetic tapes in a small
cartridge are used to back up, ie make a copy, of the information on a
computer’s hard drive.
Word processing
Word processing
software allows text and other characters (eg numbers) to be processed and
presented. A wide variety of fonts (type faces) can be used. These can be
displayed in a number of styles, eg underlined, italic.
The
look of any part of the document can be changed by altering:
Once text has been
input, it can be edited, eg copied, pasted or deleted. Word processing software
has a range of more specialist functions, eg
It
is possible to search for and replace particular pieces of text. For example, if
the wrong name has been keyed into a document it can be automatically replaced
with the right one, at every point where it appears.
Mail merge links
fields in a database with a word processor file. Word processing software is
used to create a template. This contains the standard document (eg confirming an
order) which will be sent to many people or organisations.
There will be gaps in
the text that will be filled by information from the database file (see page
29). This will store the individual details (eg addresses) of each of the people
or organisations to whom the document may be sent. The computer can then print
out a number of separate letters.
Modern word processing
software will also allow a range of different ways of presentinginformation to
be included in a document, eg charts, tables and graphics.
In
the Office Applications examinations, candidates will be expected to extend
abbreviations. Some examples of these can be found on page 33.
EXAMPLES OF
COMMON ABBREVIATIONS
This list is neither
prescriptive nor exhaustive
|
accom |
accommodation |
|
a/c(s) |
account(s) |
|
ack |
acknowledge |
|
advert(s) |
advertisement
(s) |
|
appt(s) |
appointment(s) |
|
approx |
approximately |
|
Apr |
April |
|
attn |
attention |
|
Aug |
August |
|
Ave |
Avenue |
|
bel |
believe |
|
bus |
business |
|
cat(s) |
catalogue(s) |
|
cttee(s) |
committee(s) |
|
co(s) |
company/ies |
|
Cres |
Crescent |
|
Dec |
December |
|
def |
definite/ly |
|
dev |
develop |
|
Dr |
Drive |
|
ex |
exercise |
|
exp(s) |
expense(s) |
|
exp |
experience |
|
Feb |
February |
|
ffly |
faithfully |
|
Fri |
Friday |
|
gov(s) |
government(s) |
|
gntee(s) |
guarantee(s) |
|
immed |
immediate/ly |
|
incon |
inconvenient/ience |
|
Jan |
January |
|
Jul |
July |
|
Jun |
June |
|
mfr(s) |
manufacturer(s) |
|
misc |
miscellaneous |
|
Mon |
Monday |
|
necy |
necessary |
|
Nov |
November |
|
Oct |
October |
|
opp(s) |
opportunity/ies |
|
rec(s) |
receipt(s) |
|
rec |
receive |
|
recd |
received |
|
recom |
recommend |
|
ref(s) |
reference(s) |
|
refd |
referred |
|
resp |
responsible |
|
Rd |
Road |
|
Sat |
Saturday |
|
sec(s) |
secretary/ies |
|
sep |
separate |
|
Sept |
September |
|
sig(s) |
signature(s) |
|
sinc |
sincerely |
|
St |
Street |
|
suff |
sufficient |
|
Sun |
Sunday |
|
temp |
temporary |
|
thro |
through |
|
Thurs |
Thursday |
|
Tues |
Tuesday |
|
Sh |
shall |
|
shd |
should |
|
Wed |
Wednesday |
|
wh |
which |
|
wd |
would |
|
wl |
will |
|
w |
with |
|
yr(s) |
year(s) |
|
yr(s) |
your(s) |
Spreadsheets are used
to store and process numbers and text, perform calculations and create charts.
They are often used to prepare financial documents.
A
spreadsheet consists of columns going up and down and rows going across. Columns
are usually lettered and rows are numbered. This creates a grid made up of a
number of cells into which data, etc. is keyed.
This can
comprise:
Numbers which have
been entered into a cell can be displayed in a number of formats, eg as a date,
a currency, an integer (whole number).
Labels are usually
text which is used for titles or headings. Formulae act as instructions to carry
out calculations using the numbers already keyed into the spreadsheet. The
calculations can be simple, eg multiplying two numbers or more complex, eg
working out averages.
Just as with a word
processing package, a wide variety of fonts and styles can be used. Information
in cells can be edited or copied and pasted into other cells (sometimes called
replication), or deleted. Graphics can also be used to shade in cells, draw
borders, etc.
The
design of the spreadsheet can be changed by:
Spreadsheeting
software can be used to carry out a range of more specialist activities, eg
“What if’ calculations
ask the spreadsheet to calculate the effect of changing one of the numbers in a
calculation. For example:
Costs of
production
= £100 000
Revenue from sales = £120
000
Profit = £???
???
A
formula can then be used to work out the profit. An example of a “what if’
analysis would be, “What would be the effect on profits if costs increased to
£110 000?” On the other hand, the spreadsheet could be used to find out what
increase in sales would be necessary for profits to be doubled? This is goal
seeking.
Obviously, in the real
world, an organisation would be dealing with a much more complex
spreadsheet.
The
data stores in a spreadsheet can be used to create a chart. Modem charting
packages can be used to create a variety of different types of charts.
Column charts show
data as vertical bars, one bar for each number in a data series. A data series
will be either a row or a column of data on the spreadsheet. Column charts can
only show a limited number of data series. It is a useful way of comparing the
importance of a fairly small number of events at different dates, eg the number
of candidates entered for GCSEs in Business Studies and in Information
Technology in each year between 1994 and 1996. They can also be used to present
a number of different types of information.
Line charts show
changes in a number of data series, usually over a period of time, eg changes in
population of the United Kingdom over the last 500 years. They are useful for
showing and comparing trends in a number of data series.
Pie
charts can only be used to show the component parts of one data series, eg the
percentage of male and female candidates in the total entry for Office
Applications GCSE in one year.
Charts can present
information in either a 2 dimensional (2D) or 3 dimensional (3D) format. 2D
charts are simpler to understand but 3D types are often more interesting to look
at. So 3D charts are often used if the data is easy to understand and it is
important to grab someone’s interest. However, if the data are complex, it is
better to use a 2D chart.
Database
processing
Database files are
structured stores of information. The data stored in them is organised
into:
The
information is stored in fields, with each field having its own name (heading).
The information in any one field is just concerned with one narrow topic. For
example, a data file which has been created to store information about the
members of an Office Applications group might have the following fields.
A
possible field name is also shown.
The
complete collection of information about one person, consisting of their entry
in each field, would be a record. This record is a collection of information on
a subject (ie a member of a teaching group). However, the subject can be a
place, an activity, an organisation; the list of possibilities is almost
endless!
One
of the main advantages of a database file is that the data can be processed.
This reorganises the records so that they can be analysed more effectively.
There are two ways of doing this:
Using a query can be
quite complicated as the “question” must be carefully chosen. Suppose you wish
to find out which students in the Office Applications group gained more than
50% in their examination, your query will need to do the following:
Print outs from
database files should usually be in report format with at least a main title and
the field names shown.
The
design of a database file can be changed by inserting or deleting fields or
records. Again, a variety of fonts (type faces) and styles can be used.
Information can be edited or copied and pasted into other records or
deleted.
If
a data base is going to be of any value it is vitally important that data is
collected using a carefully designed data capture sheet. Often this takes the
form of a questionnaire.
The
first step is to draw up simple questions that are either instantly understood
or capable of being quickly explained. People are usually offered a menu of
possible answers to choose from for each question. It is important to spend time
preparing both the questions and the answers. Usually there should only be one
answer to each question. The answers to each question will be stores in a
separate field in the database, as outline above.
It
is important to be able to match all the answers given by one person together,
as this will form one record in the database. One way of doing this is to
provide response boxes on the questionnaire. These should be lined up in columns
so that one person’s responses are shown in one vertical line, allowing each
record to be easily identified.
Graphics software can
be used to:
Lines can be drawn in
a variety of widths and can be continuous or broken in various ways (eg dashes,
dots). They can be free-hand, curved or straight. Shapes can be rectangular,
circular, oval or free-hand. They can be empty or filled with a pattern. A wide
variety of fonts (typefaces) can be used in a large range of sizes. These can be
presented in a number of styles, eg underlined, italic, shaded. Graphics
software also gives you the chance to use colour in different ways.
One
of the most important advantages of graphics software is the ability to change
the shape of:
Usually, the text
produced by a computer will fit between two parallel lines. With a graphics
package, it is possible to alter these lines so that they move either closer or
wider apart. They do not even have to be straight but could form a wave or
circular shape.
Parts of the drawing
can also be changed in a number of ways:
Desktop publishing
software (DTP)
Desktop publishing
software allows text and graphics to be created, combined, processed and
presented. However, you may prefer to create the text or graphics using
dedicated word processing or graphics software. DTP software may not have the
same range of facilities as dedicated software.
DTP
software will have very powerful page layout facilities. It is best to set up a
page as a number of boxes. Text or graphics can then be copied and pasted into
these boxes.
It
is possible to alter the page design by:
A
page design can be set up as a template if you wish to have a number of pages
that follow the same design. For example, the same logo may be included at the
top of each page. Modern DTP software usually includes a number of suggested
page layout files.